Channel One

Prominent Russian media outlets experienced significant audience declines last year, according to recent data, even as the government announced record funding for state-run media in 2025. Leading the decline was the news website Gazeta.ru, which saw a 14% drop in visitors, followed by broadcaster NTV with 13%, the state news agency RIA Novosti with 12%, and Lenta.ru with an 11% decline. The slump was not limited to online platforms. Television viewership also dropped, according to independent outlet Mozhem Obyasnit. During the week of December 9-15, NTV overtook Channel One, Russia’s flagship broadcaster, to become the fourth most-watched channel. The data, sourced from the research company Mediascope, highlights the shifting dynamics within Russia’s media consumption landscape. The decline in audiences comes at a time when Russian authorities have allocated a record 137.2 billion rubles ($1.3 billion) for state television, news agencies, and newspapers in 2025. Despite this financial boost, audience disengagement signals potential challenges for traditional and state-funded media outlets in maintaining relevance amidst changing viewer habits and growing competition from alternative platforms. This trend reflects broader shifts in media consumption globally, as audiences increasingly turn to digital and independent sources for information. However, the substantial government funding underscores the Kremlin’s commitment to maintaining a strong state media presence, particularly during a period of heightened geopolitical tension and domestic focus on controlling narratives. The contrasting trends of declining audiences and increased funding raise questions about the future strategies of Russia’s state media in adapting to evolving consumer preferences while addressing public trust and engagement. Source: The Moscow times Photo Credit: The Moscow times