Dr. Arun Kumar Singh is the Director of NIET Business School, Greater Noida, and an alumnus of IIM Lucknow, with over 21 years of experience across Marketing, Retail, General Management, academia, and industry. He has previously served as Director at IMS Ghaziabad and GNIOT Institute of Management Studies, contributing significantly to institution building, academic governance, and industry integration. Dr. Singh is the Regional Director of the International Association for Commerce & Management and holds certifications from EDII Ahmedabad and IIM Bangalore. A prolific academician, he has authored over 25 research papers and five books and holds five patents. His industry and consulting engagements include HCL Perot, Nestlé India, GMR Infrastructure, and The Times of India. His key research interests include Consumer Buying Behaviour and Retail Management, where he continues to contribute to academia and industry.