Dr. Cheta Pinak Desai is the Director and Associate Professor at Bhagwan Mahavir College of Commerce and Management Studies (BMCCMS), Surat, and also serves as the Dean of Student Welfare and Chairperson of the Women Development Cell at Bhagwan Mahavir University. With over 19 years of experience in higher education, she has contributed significantly to academic leadership, research, and institutional development. Dr. Desai holds a Ph.D. and M.Phil. from Veer Narmad South Gujarat University, specializing in Finance and Management. Her research focuses on investment patterns and behavioral finance. She has authored textbooks on Management Mathematics and Statistics and published several research papers in UGC-CARE and Scopus-indexed journals. She is also an approved Ph.D. research supervisor, having guided four scholars to completion, with six more currently pursuing their doctoral research under her supervision.