Dr. Prafulla Agnihotri is a distinguished management educator, institution builder, and marketing expert with over three decades of experience spanning academia, industry, corporate training, and consulting. He holds an M.M.S. from the University of Mumbai and a Ph.D. in International Marketing Strategy from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai. Formerly Director of IIM Sirmaur and founding Director of IIM Tiruchirappalli, he has also served as Professor of Marketing at IIM Calcutta. An internationally experienced academic, he has been a visiting faculty at leading French business schools and co-authored Principles of Marketing with Philip Kotler and Gary Armstrong. A sought-after corporate trainer and consultant, he has delivered executive programmes for leading organizations and served on the Board and Audit Committee of SBI Mutual Funds.