ArdorComm Media Group

Press Release

IIT Jodhpur Faculty Win Prestigious INSA Awards for Pioneering Work in Neuroscience and AI-Driven Biology

Indian Institute of Technology Jodhpur is proud to announce that two esteemed faculty members from the Department of Bioscience & Bioengineering have been recognised by the Indian National Science Academy (INSA) for the year 2025. Prof. Amit Mishra has been elected as a recipient of the INSA Associate Fellowship (IAF) in recognition of his outstanding research contributions to understanding neuronal protein quality control mechanisms in neurodegenerative diseases. His work has elucidated the critical role of selective and multifaceted E3 ubiquitin ligases in defending against the accumulation of misfolded proteins. These findings not only offer a deeper insight into neurobiological defence mechanisms but also pave the way for identifying novel therapeutic targets for treating neurodegeneration and age-associated disorders. Dr. Sucharita Dey, Assistant Professor in the same department, has been selected as a recipient of the INSA Young Associateship (IYA) for the year 2025. Dr. Dey has developed a scalable AI/ML-based strategy for the proteome-wide prediction of homo-obligomeric protein complexes, leading to the identification of hundreds of novel assemblies, including experimentally validated megadalton structures. Her innovative approach bridges computational biology and molecular science, significantly advancing the understanding of protein assembly and function. The Director, faculty, staff, and students of IIT Jodhpur congratulate Prof. Mishra and Dr. Dey on this prestigious national recognition and celebrate their contribution to cutting-edge bioscience research. Their achievements further strengthen IIT Jodhpur’s vision of fostering interdisciplinary research that addresses grand scientific challenges with global impact. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

IIT Jodhpur Faculty Win Prestigious INSA Awards for Pioneering Work in Neuroscience and AI-Driven Biology Read More »

NIT Rourkela Designs Breakthrough ECG Lead System for Enhanced Diagnosis of Atrial Arrhythmias

The system is compatible with ECG machines enabling hospitals and clinics to upgrade the existing equipment at no additional cost  ROURKELA, 15th May 2025: National Institute of Technology Rourkela (NIT Rourkela) Researchers have developed an effective upgrade to Electrocardiography (ECG), one of the most commonly used techniques to monitor heart activity. This new system helps in easily detecting subtle electrical signals from the upper chambers of the heart, which are often too indistinct to be seen clearly in regular ECGs. These signals play a key role in identifying abnormal heart rhythms that can lead to serious conditions such as atrial fibrillation which can further lead to stroke. Irregular heart rhythms, or arrhythmias, are responsible for a large number of cardiac-related deaths around the world. Irregular heart rhythm in the heart’s upper chambers, known as atrial arrhythmias, are among the most common, especially in patients who have been hospitalised. Identifying these arrhythmias in early state can help doctors begin timely treatment and prevent complications. An ECG records the electrical activity of the heart using electrodes placed on the body. In an ECG, doctors check the ‘P-wave’, which reflects the electrical activity in the upper chambers of the heart. However, P-waves are often small and easily lost in background noise or obscured by stronger signals from other parts of the heart. As a result, detecting atrial arrhythmias can sometimes be difficult, particularly in busy clinical settings or with low-cost monitoring equipment. To address this challenge, NIT Rourkela research team has designed novel lead placement system called the Atrial Lead System (ALS). In an ECG, leads refer to specific patterns of electrical measurement created by placing electrodes on different parts of the body. Lead placement involves positioning these electrodes to capture clear signals from the heart. The ALS uses a modified arrangement to improve how electrical activity from the atria is recorded. By strengthening these signals, especially the P-wave, the system helps improve the accuracy of arrhythmia detection, both by doctors and by computer-based diagnostic tools. Speaking about the research, Dr. J. Sivaraman, Research lead, and Assistant Professor, Department of Biotechnology and Medical Engineering, NIT Rourkela, said, “We introduced novel electrode placements that significantly increased the visibility of atrial activity on ECG readings. The improved signal clarity allows for quicker analysis and better clinical decision-making.” One of the most promising aspects of this work is that it requires no change to the ECG machine itself. The innovation lies entirely in the way the leads are placed, which means the upgrade can be easily adopted in both public and private healthcare settings without additional cost.  Highlighting the clinical importance of the research, Dr. R. Pradeep Kumar, Institute of Cardiac Care, MIOT International, Chennai, said, “A clearly appreciated P wave in ECG gives a clue to the diagnosis of atrial pathology. To distinguish atrial fibrillation from other supraventricular arrhythmias, P wave morphology needs to be taken into consideration.” The research was led by Dr. J. Sivaraman, Dr. N. Bala Chakravarthy and Prof. Kunal Pal along with research scholars, Mr. Prasanna Venkatesh and Ms. Arya Bhardwaj, from NIT Rourkela, with clinical collaborations and validation provided by Dr. R. Pradeep Kumar, Senior Interventional Cardiologist, MIOT International Hospital, Chennai, and visiting consultant at Jaiprakash Hospital and Research Centre, Rourkela. Additionally, findings of this broader research have been published in international journals including Biomedical Signal Processing & Control, Medical Hypotheses, and Physical & Engineering Sciences in Medicine. The research team has also filed a patent application for the Atrial Lead System. (Application No. 202431094709). The project has received financial backing from the Anusandhan National Research Foundation (ANRF), Government of India. This collaborative achievement by NIT Rourkela, MIOT International, Chennai, and Jaiprakash Hospital, Rourkela, represents the impactful synergy between academic research and clinical practice, paving the way for significant advancements in cardiac diagnostics and patient care across India and beyond. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.  

NIT Rourkela Designs Breakthrough ECG Lead System for Enhanced Diagnosis of Atrial Arrhythmias Read More »

The Future of Higher Education : Emerging Trends and Evolving Requirements in Universities

In an era marked by rapid technological advancements and shifting societal needs, universities worldwide are embracing new trends to ensure students remain competitive to ensure students remain competitive in the global job market. Higher education institutions are transforming their curricula, teaching methodologies, and infrastructure to cater to the evolving demands of industries and learners. Here are some key trends shaping the future of university education. Integration of Artificial Intelligence and Data Analytics Artificial Intelligence (AI) and data analytics are revolutionizing higher education by personalizing learning experiences, automating administrative tasks, and enabling data-driven decision-making. Universities are incorporating AI-driven tools such as intelligent tutoring systems, chatbots for student support, and predictive analytics to improve student retention and success rates. Emphasis on Skill-Based Learning and Employability With industries prioritizing practical skills over traditional degrees, universities are redesigning their curricula to focus on skill-based education. Micro-credentials, boot camps & certification programs in areas such as coding, digital marketing, and cybersecurity are gaining popularity. Partnerships with industries and internship programs ensure students graduate with hands-on experience & job-ready skills. Hybrid and Online Learning Models The pandemic accelerated the adoption of online learning, and hybrid education has now become a permanent feature in universities. Blended learning models, which combine online and in-person instruction, offer flexibility and accessibility to students worldwide. Platforms like MOOCs (Massive Open Online Courses) and Learning Management Systems (LMS) are enhancing remote learning opportunities. Sustainability and Green Education Initiatives As climate change concerns rise, universities are incorporating sustainability-focused curricula and campus initiatives. Courses on renewable energy, environmental management, and sustainable business practices are becoming mainstream. Additionally, universities are implementing green campuses, reducing carbon footprints, and promoting eco-friendly research projects. Interdisciplinary and Experiential Learning Traditional disciplinary boundaries are blurring as universities encourage interdisciplinary education. Programs combining technology, business, and social sciences provide students with a holistic understanding of real-world challenges. Experiential learning through simulations, case studies, and project-based courses ensures students apply theoretical knowledge to practical problems. Globalization and International Collaboration Universities are fostering international partnerships to enhance research, student exchange programs, and cross-border education. Dual-degree programs, virtual study-abroad opportunities, and collaborative research projects allow students and faculty to engage in global learning experiences. Mental Health and Well-being Support Recognizing the pressures of academic life, universities are investing in mental health and well-being programs. Counseling services, mindfulness sessions, and stress management workshops are integrated into student support systems to ensure overall well-being and academic success. The landscape of higher education is evolving rapidly to align with industry needs, technological progress, and societal changes. Universities that adapt to these trends by incorporating innovative teaching methods, skill-based learning, and student-centric approaches will continue to thrive. The future of education lies in flexibility, inclusivity, and continuous learning, ensuring that students are equipped with the knowledge and skills needed for a dynamic and competitive world. This article is written by Dr. CA Achyut Dani, Director General & Provost, JG University Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

The Future of Higher Education : Emerging Trends and Evolving Requirements in Universities Read More »

IIT Kanpur Hosts Workshop on Watershed Development Under PMKSY 2.0, Showcasing AI-Driven Sustainable Practices

Prof. Sachchida Nand Tripathi, Dean of the Kotak School of Sustainability, emphasized the significance of the workshop on Watershed Development under the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) 2.0, held on April 4, 2025, at IIT Kanpur. The event marked a major step toward holistic and sustainable development. The workshop focused on Watershed Development & Climate Resilience, aiming to refine strategies for water conservation and sustainable agriculture. Experts explored the role of AI, IoT, and modern technologies in optimizing water resource management. The event showcased innovative approaches to mitigating climate change and enhancing agricultural productivity, drawing insights from 150 participants. Dr. Heera Lal Patel, IAS, Chief Executive Officer, Government of Uttar Pradesh, addressed the gathering as the Chief Guest. He stressed the importance of respecting “Mother Earth,” which he described as encompassing “jal, jungle, zameen” (water, forest, and land), emphasizing the need to honor and protect these resources for collective progress. Prof. Mahendra Verma, IIT Kanpur: “Climate change has a direct impact on agriculture. Scientific strategies in water conservation can mitigate these effects and boost productivity.” Dr. Rupendra Oberoi, Delhi University: “Sustainable practices must evolve with technological advancements. AI and IoT are game changers in efficient water resource management.” Prof. Devlina Chatterjee, IIT Kanpur, Department of Management Science, highlighted that the training for PMKSY 2.0 is set to commence soon, integrating AI into ancient Asian water conservation practices. She emphasized that the modern era is driven by AI, with smart water management systems leveraging AI and IoT to revolutionize agricultural processes. Disclaimer: ‘ArdorComm Media’ Journalist was not involved in creation of this content.

IIT Kanpur Hosts Workshop on Watershed Development Under PMKSY 2.0, Showcasing AI-Driven Sustainable Practices Read More »

Nagaland University Researchers create New Framework for personalized learning styles for Students

LUMAMI, NAGALAND, 3rd April 2025: Nagaland University Researchers have proposed a ‘Flexible Learning System’ (FLS) designed to create personalized learning styles and content based on each student’s context, facilitating a one-to-one learning experience. They have designed a framework to integrate ‘Multi-Access Edge Computing’ (MEC) to support real-time adaptive learning in Intelligent Tutoring Systems (ITS), which are computer-based educational systems that use AI to provide personalized, adaptive instruction. This System, mooted for higher education institutions, will help the learner to pass the course with easy, moderate, or advanced content. It will also be helpful to guide the learners where they are not performing up to the mark. Multi-access Edge Computing (MEC) is an extension of cloud computing technology to provide an application deployment platform close to the end users. This Flexible Learning System is designed to implement the advantages of such a new policy and to integrate the flexibility for learning subjects where it provides the content to achieve one-to-one learning. In the Field Trials conducted by the Researchers at School of Engineering & Technology, Nagaland University, the FLS has demonstrated a remarkable reduction in task processing time by 94 per cent, enabling real-time responses that enhance flexible learning experiences. This research is more about showing the process of developing the FLS through complex algorithms. However, the researchers propose that this framework should be tested after it is successfully developed and the preliminary output can be relied on before testing it in an actual class. The Research was led by Er. Ramesh Singh, Er. Chenlep Yakha Konyak, and Er. Akangjungshi Longkumer, Faculty, Department of Computer Science and Engineering, Nagaland University. The findings were published in the reputed, peer-reviewed International Journal of Information Technology (https://doi.org/10.1007/s41870-025-02460-w) Welcoming this new centre for the university, Prof. Jagadish K. Patnaik, Vice Chancellor, Nagaland University, said, “This proposed system will help the learner to pass the course with easy, moderate or advanced content. It will also be helpful to guide the learners where they are not performing up to the mark.” Prof. Jagadish K. Patnaik added, “In the future, the model will be Internet of Things (IoT) enabled to generate deeper insights into the learner’s learning needs. Immersive learning will be enabled by integrating augmented reality and virtual reality. The system will be enhanced for ultra-low power consumption. Accessible in a wide range of services to address education services for all.” The Key Advantages of developing such FLS by Nagaland University Researchers include Providing real time feedback from learner to instructor. Providing flexibility to the learner, where they are assigned contents according to their level of knowledge. Facilitating one to one learning to allow learners to learn at their own pace. Elaborating on this Research, Er. Chenlep Yakha Konyak, Assistant Professor, Department of Computer Science and Engineering, Nagaland University, said, “The research team identified a significant gap in Intelligent Tutoring Systems (ITS), particularly the lack of real-time adaptive learning features. This deficiency limits the ability of these systems to provide personalized learning experiences tailored to individual learners’ needs.” Er. Ramesh Singh, Assistant Professor, Department of Computer Science and Engineering, Nagaland University, added, “Unlike existing ITS tools, our research emphasizes the use of Multi-access Edge Computing to optimize network bandwidth and processing tasks efficiently. The FLS not only categorizes learners and content automatically but also allows for enhanced interaction between learners and instructors.” Further, Er. Akangjungshi Longkumer, Assistant Professor, Department of Computer Science and Engineering, Nagaland University, said, “The implementation of this solution has the potential to revolutionize educational practices by providing tailored learning experiences that can significantly improve student engagement and outcomes. By addressing the needs of larger institutions, the research could lead to widespread adoption of ITS, ultimately benefiting learners across various educational settings. Currently, the research is in the development phase, with ongoing efforts to refine the FLS and expand its capabilities. The way forward includes further testing and potential commercialization of the system to make it accessible to educational institutions nationwide” TECHNICAL ASPECTS In this research, a novel Flexible Learning System in the MEC environment is proposed where the personal context parameters of learners are used to generate learning styles and personalized content to achieve one-to-one learning. The MEC environment enables the FLS to perform task processing for content generation with fast response time and efficient network bandwidth usage. The proposed FLS has achieved the goals of generating learning styles and personalized content and improved task processing time by 94% when executed at the MEC layer. Continuous learner improvement via a feedback loop for effective learning will be in-cooperated. Computing resources at the local network will be leveraged by utilizing edge computing in regions with limited infrastructure. The FLS will address the challenges of the learning experience with more personalized, efficient, and accessible in real-time. Disclaimer: ‘ArdorComm Media’ Journalist was not involved in creation of this content.

Nagaland University Researchers create New Framework for personalized learning styles for Students Read More »

IIM Lucknow Celebrates 39th Convocation with 811 Graduating Students

Lucknow, 31st March 2025 – Indian Institute of Management Lucknow (IIM Lucknow) hosted its 39th convocation ceremony today, marking a significant milestone for its graduating students. During the ceremony, 811 students were awarded their degrees by Mr. N. Chandrasekaran, Chairperson, Board of Governors, IIM Lucknow, and Prof. Archana Shukla, Director, IIM Lucknow. Dr. Devi Prasad Shetty, Founder & Chairperson, Narayana Health, graced the occasion as the Chief Guest and delivered Convocation address. In his inspirational address, Hon’ble Chief Guest Dr. Devi Prasad Shetty shared insights on the need for innovation and efficiency in traditional industries. He said, “Many sectors still operate as they did decades ago, and adopting automation, digital solutions, and restructuring can drive progress by improving efficiency and accessibility. While entrepreneurship fosters growth, rigid systems struggle to scale. History shows that young professionals, recognising inefficiencies, have taken services directly to communities, enhancing accessibility and impact. To excel in any field, early intervention is crucial, routine evaluations can prevent major issues, and essential services must seamlessly integrate into everyday life. Innovation, efficiency, and technology are key to building scalable, sustainable solutions. To create meaningful change, we must challenge outdated models and think differently.” Details of Graduating Cohort Program Number of Graduating Students 39th batch of the Post Graduate Programme in Management (MBA) 501 20th batch of the Post Graduate Programme in Agri-Business Management (MBA-ABM) 67 Doctoral Programme in Management (Ph.D.) 21 Executive Fellow Programme in Management (Ph.D.) 05 9th Batch of the Post Graduate Programme in Sustainable Management (MBA-SM) 44 17th batch of the International Programme in Management for Executives 110 19th batch of the Post-Graduate Programme in Management for Working Executives 63 Details of Award Winners Post Graduate Programme in Management Chairman’s Gold Medal Yogya Mittal Director’s Medal Manasi Parakh PGP Chairman’s Medal Potabattula Sridivya Hari Shankar Singhania Medal for Best All Rounder Arpita Rathi Post Graduate Programme in Sustainable Management (PGPSM) Chairman’s Gold Medal Kumar Ankur International Programme in Management for Executives (IPMX) Chairman’s Gold Medal Nitin Kumar Jain Director’s Medal Hasthavaram Sesha Reddy Post-Graduate Programme in Management for Working Executives (PGPWE) Chairman’s Gold Medal Mandeep Singh Singroha Speaking during the event, Mr. N. Chandrasekaran, Chairperson, Board of Governors, IIM Lucknow, said, “You are stepping into a world of immense opportunities, where rapid advancements in AI, blockchain, and digital technologies are reshaping industries. India stands at a unique inflection point, with a young, ambitious workforce and growing demand across infrastructure, logistics, and innovation. Whether you pursue high-tech sectors, traditional industries, or entrepreneurship, your education at IIM Lucknow will be a strong foundation for success. The institute’s significant leap in global rankings and the establishment of the Center for Blockchain Technology reflect its commitment to excellence and innovation. As you move forward, embrace change, push boundaries, and lead with integrity, The world needs leaders who not only excel but also inspire transformation, and I have no doubt you will rise to this challenge.” Presenting the Director’s report, Prof. Archana Shukla, said, “Today is a moment of immense pride as we celebrate the achievements of our graduating class. Their dedication and perseverance have brought them to this milestone. This convocation is not just the culmination of years of hard work but the beginning of a journey that will shape the future of business, leadership, and society. As our students step into the world, we are confident they will make meaningful contributions and lead with integrity and compassion. No matter where life takes them, IIM Lucknow will always be their home.” Prof. Shukla further said, “This year, our faculty and students have made remarkable strides, publishing impactful research, earning top industry accolades, and excelling in global competitions. Our programs continue to rank among the best, and our alumni are making significant contributions across industries. As we move forward, we remain committed to nurturing future leaders who are not only academically proficient but also socially responsible and driven to create lasting impact. The world needs leaders who are not just brilliant thinkers but also ethical changemakers, and I have no doubt our graduates will rise to that challenge.” The 39th convocation served as a testament to IIM Lucknow’s unwavering commitment to academic excellence, successful student placements, and impactful societal contributions. The institute continues its legacy as a premier institution shaping future business leaders and driving advancements in management education. YouTube Live Steam Link: https://www.youtube.com/watch?v=vKoV8ftQy7Q Disclaimer: ‘ArdorComm Media’ Journalist was not involved in creation of this content.

IIM Lucknow Celebrates 39th Convocation with 811 Graduating Students Read More »

Nagaland University Researchers collaborate with local community to conserve Indigenous Fish Species

LUMAMI, NAGALAND, 25th March 2025: Nagaland University Researchers are collaborating with the local community to study and conserve indigenous Fish Species in Dikhu River, Nagaland. This research integrates traditional ecological knowledge from local villagers to better understand fish diversity, fish species assessment, indigenous fishing techniques, and community-based fishing practices, an approach that is uncommon in scientific studies in the region. The Dikhu River is one of the most important tributaries of the Brahmaputra and is home to many freshwater species crucial for local biodiversity and the economy The study underscored an urgent need for focused conservation efforts in the river systems of Nagaland. These systems support a unique and rich biodiversity but are threatened by increasing human encroachment and unsustainable practices. It showed that the Dikhu River is not only vital for local communities but also plays an important role in global conservation efforts. The research team from the Zoology Department, Nagaland University (Lumami Campus) and ICAR-National Bureau of Fish Genetic Resources, Lucknow, aimed to explore and document the ichthyofaunal diversity of the Dikhu River in Nagaland. They focused on the lack of comprehensive data on fish species in the river and the pressing threats these species face due to anthropogenic pressures such as habitat destruction, overfishing, and destructive fishing techniques. The study, funded by ICAR-National Bureau of Fish Genetic Resources, Lucknow recorded 28 fish species across 6 orders, 13 families, and 3 subfamilies, with Cypriniformes being the most dominant order (67.9%). The Research was led by Dr. Pranay Punj Pankaj, Associate Professor, Department of Zoology, Nagaland University (Lumami Campus) and Ms. Metevinu Kechu, Research Scholar, Nagaland University. Their findings were published in the reputed, peer-reviewed Journal of Threatened Taxa (https://doi.org/10.11609/jott.9181.17.2.26504-26514) Elaborating on the need for such research, Dr. Pranay Punj Pankaj, Associate Professor, Department of Zoology, Nagaland University (Lumami Campus), said, “The study is significant because the Dikhu River and its fish species have received limited attention in scientific literature. Thus, this study makes a valuable contribution to the body of knowledge on the freshwater ecosystems of North Eastern India. The findings are vital for conservation strategies aimed at preserving freshwater biodiversity in North Eastern India, a biodiversity hotspot. Documenting threatened fish species and their population trends will support targeted conservation efforts.” Dr. Pranay Punj Pankaj added, “We need collaborative efforts involving local communities, conservationists and Government authorities to ensure the sustainability of river ecosystems. There is also a need for stricter regulations on destructive fishing methods, habitat protection and the promotion of traditional, sustainable fishing techniques as part of an integrated conservation strategy.” The same research team also documented the first-ever record of Garra birostris, a freshwater fish species previously found in Arunachal Pradesh, Assam, and Bhutan and now recorded in the Doyang and Dikhu rivers. This discovery further enriches Nagaland’s ichthyofauna and highlights the ecological significance of these river systems in maintaining biodiversity. The findings on Garra birostris were published under the title ‘First Record of Garra birostris Nebeshwar & Vishwanath, 2013 (Cypriniformes: Cyprinidae) from Doyang and Dikhu Rivers of Brahmaputra Drainage, Nagaland.’ Their findings were published in the reputed, peer-reviewed Journal of Threatened Taxa 14(7): 21453–21457 (https://doi.org/10.11609/jott.7075.14.7.21453-21457). Further, Ms. Metevinu Kechu, Research Scholar, Nagaland University, said, “This research provides data for policy-making on sustainable fisheries and protecting aquatic ecosystems, which is crucial for the local communities that depend on these resources. The next steps involve implementing conservation policies based on the findings, including habitat restoration programs, biodiversity monitoring, and collaboration with local stakeholders for sustainable resource management.” The Researchers also focus on providing solutions to improve fish conservation including promoting sustainable fishing practices, habitat restoration, and leveraging traditional ecological knowledge from local communities. Additionally, the study aimed to identify and document these fish species’ conservation status and population trends, focusing on threatened species in the region. Unlike many studies, this research uses seasonal variation in fish diversity and relative abundance to provide a temporal understanding of how fish populations fluctuate throughout the year. The research identified seasonal patterns in fish abundance, with the post-monsoon season supporting the highest fish diversity and abundance. The research highlights that many of these species face threats from over-exploitation, habitat degradation, and pollution due to human activities. The study underscores the urgency of implementing stricter conservation measures to safeguard these vital aquatic resources. Furthermore, the same research team also sheds light on traditional fishing methods practised by the Ao and Sumi tribes in the Dikhu River. These indigenous fishing practices, including the use of bamboo rafts, gill nets, and handmade traps, continue to play a vital role in the livelihood of local communities. The Ao and Sumi tribes’ fishing techniques are sustainable, eco-friendly, and integrated with the local ecosystem. Their findings were published in the reputed, peer-reviewed Journal of Fisheries, 11(2), 112202. Disclaimer: ‘ArdorComm Media’ Journalist was not involved in creation of this content.

Nagaland University Researchers collaborate with local community to conserve Indigenous Fish Species Read More »

SaveLIFE Foundation partners with Škoda Auto India to improve trauma care in Assam, prevent road crash fatalities

Sonapur, Assam, 27 March 2025: SaveLIFE Foundation, in collaboration with Škoda Auto Volkswagen India Private Limited, is strengthening trauma care resources in Sonapur, Assam, as part of its Zero Fatality Corridor program. This program, supported by Škoda Auto Volkswagen India under its Corporate Social Responsibility efforts, aims to transform high-risk highways into safer routes by leveraging advanced crash data analysis, community engagement, improved trauma care, and capacity building efforts. As part of this program, a special event was organised at the District Hospital, Sonapur, on 27 March, 2025. During the event, advanced trauma care equipment was handed over to the facility, with the goal of upgrading it into a trauma stabilisation centre. This upgrade will ensure that trauma patients arriving at the emergency department receive timely stabilisation and resuscitation before being referred to a higher center for definitive treatment. The event was attended by several distinguished guests, including Dr Uday Shankar Medhi, Joint Director of Health Services, Kamrup Metropolitan District; Dr Rana Deka, Deputy Superintendent, District Hospital, Sonapur; and representatives from SaveLIFE Foundation. Speaking at the event, Dr Uday Shankar Medhi, Joint Director of Health Services, Kamrup Metropolitan District, said, “This enhancement will significantly improve the quality of emergency medical care and ensure that trauma patients receive timely stabilisation and treatment. We are grateful to SaveLIFE Foundation for their contribution to improving trauma care in our region. Together, we are working towards a future where road safety and timely medical care reduce preventable fatalities on our roads.” Dr Rana Deka, Medical Superintendent from District Hospital, Sonapur, said, “The upgraded facility at District Hospital, Sonapur, sets a new benchmark for emergency care in Assam, reflecting our commitment to improving healthcare access, especially in rural areas. With upgraded response capabilities, we are not only boosting survival rates in critical situations but also enabling our healthcare professionals to deliversuperior care to those in need. This collaboration reinforces our dedication to creating a more resilient and responsive healthcare system.” The newly upgraded facility now offers vital trauma care, including essential resuscitation equipment, focusing mainly on airway management and breathing support; shock prevention, bleeding control, and orthopedic surgical instruments for fracture management. These upgrades will help stabilise patients before they are transferred to advanced medical centers for further treatment, minimising preventable deaths caused by delayed emergency medical responses. Emphasising the importance of emergency care services in preventing road crash fatalities, Mr Piyush Tewari, Founder and CEO of SaveLIFE Foundation, said, “This upgrade is a crucial step in strengthening trauma care in Assam. We extend our gratitude to Škoda Auto Volkswagen India for their invaluable support and partnership in this vital initiative. Together, we are ensuring faster, more efficient responses, ultimately saving lives and making our roads safer for everyone.” This initiative underscores SaveLIFE Foundation’s continued commitment to improving road safety and emergency response mechanisms across India, making highways safer and reducing the burden of road crash fatalities. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

SaveLIFE Foundation partners with Škoda Auto India to improve trauma care in Assam, prevent road crash fatalities Read More »

IAS Officer Dr. Heera Lal Honored with ‘Impact Beyond Measure CSR Award’ at Raj Bhavan, Goa

Raj Bhavan, Goa | March 2025 – Dr. Heera Lal, a distinguished IAS officer of the Uttar Pradesh cadre and renowned author, has been conferred with the prestigious ‘Impact Beyond Measure CSR Award’ at a felicitation ceremony held at Raj Bhavan, Goa. The event, organized by the Directorate of Social Welfare, Government of Goa, in collaboration with Mindcube Services Limited, recognized his contributions to sustainable governance and inclusive development, aligning with the vision of Viksit Bharat 2047. The award was presented by the Honourable Governor of Goa, Shri P. S. Sreedharan Pillai, in the presence of Social Welfare Minister Shri Subhash Phal Dessai, acknowledging Dr. Lal’s impact in rural development, environmental conservation, and citizen-driven governance. Currently serving as the Chief Executive Officer of WDC-PMKSY 2.0, Dr. Heera Lal has led initiatives in land development, water conservation, and sustainable agriculture. Under his leadership, PMKSY projects have empowered thousands of farmers, improved rural livelihoods, and contributed to environmental sustainability. During his tenure as District Magistrate of Banda, Dr. Lal introduced water conservation programs that increased groundwater levels and revived traditional water bodies. He also launched the Green Election initiative, first implemented in Anandpur Sahib and later in Mumbai, incorporating sustainability into the election process by reducing plastic use and promoting biodegradable alternatives. His Model Gaon initiative has become a model for rural transformation, focusing on self-sufficiency and sustainable development. His philosophy of ‘Do Maa’—serving both one’s biological mother and Mother Earth (Jal, Jungle, Zameen)—guides his work. His “Red Carpet over Red Tape” approach promotes citizen-centric governance, prioritizing efficiency and public participation. On receiving the award, Dr. Heera Lal said, “This honor is not just a recognition of my work but a tribute to every individual dedicated to driving positive change. Together, we can create a more inclusive and sustainable future.” A respected thought leader, Dr. Heera Lal is a frequent speaker at leading institutions, including the National Centre for Good Governance, where he recently addressed Sri Lankan civil service officers during their Mid-Career Training Programme. This award adds to Dr. Heera Lal’s legacy, reinforcing his reputation as a leader committed to building an equitable, sustainable, and empowered India. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

IAS Officer Dr. Heera Lal Honored with ‘Impact Beyond Measure CSR Award’ at Raj Bhavan, Goa Read More »

IIM Lucknow Faculty Research Reveals How Diversity & Inclusion Initiatives Shape Consumer Choices in Hospitality

Indian Institute of Management Lucknow faculty Prof. Vishakha Chauhan explores the ways in which Diversity, Equity, and Inclusion (DEI) initiatives influence consumer decisions in the hospitality industry. Published in the Journal of Hospitality Marketing and Management, the collaborative research emphasises that encouraging diversity and inclusion has now become a strategic requirement for hospitality brands to effectively serve an increasingly diverse customer base. The study examines how DEI initiatives affect consumer sentiments, brand integrity, and purchase decisions through two controlled experiments. Ø  The first experiment examines how DEI commitments influence brand attitudes in the context of a fictitious hospitality brand Ø  The second experiment builds on these findings using a real-world hotel brand. Based on the experiments, the research team from IIM Lucknow, IIM Sambalpur and Lal Bahadur Shastri Institute of Management, Delhi, found that consumers have a favorable opinion of hospitality brands that actively use DEI initiatives in hiring, training, marketing, and customer service. Additionally, DEI initiatives also influence brand integrity in a positive way, which enhances consumer perception. Also, compared to socially conscious customers, materialistic customers are less impacted by a hotel’s DEI initiatives. These insights highlight the necessity of customised marketing approaches that appeal to different customer segments. Speaking about the significance of this research, Dr. Vishakha Chauhan, Assistant Professor, Marketing, IIM Lucknow, said, “The hospitality and tourism sector is exposed to a diverse segment of consumers globally; hence it is extremely crucial for this industry to adopt diversity, equity and inclusion practices. Our research presents empirical evidence of the positive impact of these practices on how consumers perceive and choose a hospitality brand” The study underscores that it is important for the firms to match their advertisements with genuine internal processes, as simply showcasing diversity in advertisements is insufficient. Transparent communication regarding diversity and inclusion initiatives, workforce policies that encourage genuine inclusivity, diversity training for staff to enhance customer experience, and authentic representation of marginalised communities in campaigns and events are all examples of effective DEI techniques. For example, hospitality brands hosting LGBTQ+ Pride Month celebrations should collaborate with the represented communities to maintain credibility and consumer trust. With consumers, especially younger generations, aligning more with brands that reflect their values, DEI initiatives are not just moral obligations but also effective economic strategies. This research provides hospitality leaders with actionable insights to strengthen brand reputation, build consumer trust, and enhance competitiveness in an increasingly diverse marketplace. The complete study is available in a research paper co-authored by Dr. Vishakha Chauhan, Assistant Professor, Marketing, IIM Lucknow, Dr. Aqueeb Sohail Shaik, Assistant Professor, Strategy, IIM Sambalpur, and Dr. Mansi Gupta, Assistant Professor, Marketing, Lal Bahadur Shastri Institute of Management, Delhi. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

IIM Lucknow Faculty Research Reveals How Diversity & Inclusion Initiatives Shape Consumer Choices in Hospitality Read More »