Dr. Pavitar Parkash Singh is an accomplished academic leader and researcher with over 23 years of teaching experience and a diverse professional background spanning academia, industry, and entrepreneurship. He currently serves as Professor at Mittal School of Business and Senior Dean, School of Liberal and Creative Arts, Lovely Professional University, Punjab. Earlier, he held leadership roles as Director at Chandigarh University, CT Group of Institutions, Guru Nanak Khalsa Group of Institutes, and Punjab College of Technical Education. He earned his Ph.D. in Management on CRM in the Life Insurance Industry, along with degrees in MBA, M.Sc. (Applied Physics), B.Ed., and B.Sc. His research supervision includes 10 completed and 8 ongoing Ph.D. scholars. He is fluent in English, Hindi, and Punjabi.