Micro Dramas Emerge as China’s New Disruptor in Global Entertainment

After TikTok’s global impact, China’s latest disruptor in the entertainment space is micro dramas—ultra-short fiction content created for mobile consumption. These digital-native shows, typically consisting of 60-100 episodes, with episodes lasting between 30-120 seconds, are capturing global attention. The micro-drama market, excluding China, is already worth $2 billion annually and is expected to double by …

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