Dish TV Targets 25% Revenue from Non-DTH Business, Launches VZY Smart TV Range
Dish TV India is reshaping its business model with a strong push beyond traditional direct-to-home (DTH) services. The company expects 25% of its revenue to come from non-DTH businesses within the next 18–24 months, according to CEO and Executive Director Manoj Dobhal. Marking a bold step into the smart TV market, Dish TV has introduced its VZY (Vibe, Zone & You) series, an integrated entertainment solution that combines DTH, OTT platforms, and live TV in a single device. The VZY range currently offers seven models, from 32-inch HD to 55-inch 4K UHD QLED, priced between ₹12,000 and ₹45,000. Dish TV has already ventured into digital platforms with its OTT service Watcho (launched in 2019) and the quick-commerce platform Shopzop (launched in August 2025, now offering 4,000+ products). These, along with future innovations, are expected to strengthen its non-DTH revenue streams. “Dish TV will no longer be seen only as a DTH brand. In two years, we want to be recognized as a complete content ecosystem player, spanning devices, streaming, and linear TV,” Dobhal said at the VZY launch. In FY25, Dish TV posted revenue of ₹1,567.6 crore, down from ₹1,856.5 crore in FY24, largely due to declining Pay TV subscribers and stagnant ARPU. The company sees its new product strategy as a pivot to regain growth momentum. Unlike other smart TV makers, Dobhal emphasized that VZY’s integrated model is “unique,” eliminating the need for additional set-top boxes or separate OTT subscriptions. Currently powered by Google TV, Dish TV also plans to roll out its own operating system within the next two years. The VZY range will be available nationwide through retail outlets and e-commerce platforms, with the company encouraged by strong initial demand. Source: PTI
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