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India media industry

India’s Media & Entertainment Industry Set to Hit ₹3.3 Lakh Crore by 2028

FICCI and Ernst & Young have projected strong growth for India’s media and entertainment (M&E) sector, estimating it will reach ₹3.3 lakh crore by 2028, expanding at a compound annual growth rate (CAGR) of 7%. According to their latest report, the industry recorded a 9% year-on-year growth in 2025, reaching a total market size of ₹2.78 lakh crore. Digital media emerged as the dominant segment, surpassing the ₹1 lakh crore milestone. A major contributor to this surge was digital advertising, which grew 26% to ₹94,700 crore. The broader advertising ecosystem also witnessed robust expansion, growing 13.5% to ₹1.5 lakh crore, accounting for 0.41% of India’s GDP. Meanwhile, the live events segment experienced remarkable momentum, registering a 44% jump in 2025. This growth was driven by increased spending on concerts, weddings, government programs, and religious gatherings. Subscription-based digital content saw significant traction, with revenues rising 60% to ₹16,300 crore. The country recorded 21.6 crore paid video subscriptions across 14.3 crore households, largely fueled by premium sports and movie content moving behind paywalls. Music streaming platforms also saw improved monetization, with paid subscriptions increasing 37% to 1.44 crore users, supported by strategic efforts to shift users toward paid services. Despite global headwinds, the print segment in India remained steady, with advertising revenues inching up by 2%, particularly in premium editions targeting affluent readers in both metro and non-metro regions. However, the video gaming segment faced a downturn, declining 17% following the implementation of restrictions on real-money gaming introduced in August 2025. Source: PTI

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Sony Pictures Networks India Consolidates Regional Businesses to Drive Language Market Expansion

Broadcaster Sony Pictures Networks India (SPNI), the consumer-facing arm of Culver Max Entertainment, is undertaking a major internal restructuring to bring all its regional television and content operations under a single umbrella. The move is aimed at accelerating growth across language-specific markets, according to documents reviewed by The Economic Times. In a key development, unsecured creditors of SPNI last week unanimously approved the proposed merger of Bangla Entertainment with Culver Max. Both entities are indirect, wholly owned subsidiaries of Sony Group. The approval was recorded in a report submitted to meeting chairperson Ritesh Khosla, an SPNI executive appointed by the Mumbai bench of the National Company Law Tribunal (NCLT). Bangla Entertainment, which focuses on licensing and syndicating audio-visual content, including Bengali programming, had earlier transferred its broadcasting business — including channels such as Sony Aath and Sony Marathi — to SPNI through a slump sale. The proposed merger is expected to formalise and complete that consolidation process. On December 11 last year, the NCLT directed SPNI to convene a meeting of unsecured creditors to consider the amalgamation scheme under Sections 230 to 232 of the Companies Act, 2013. While the assistant commissioner of Central Goods and Services Tax has filed an interlocutory application in the matter, it remains pending. Industry experts noted that such filings are typically linked to outstanding or contingent tax claims and do not automatically obstruct approval of merger schemes. The restructuring comes amid broader operational changes at SPNI, including senior management reshuffles and cost rationalisation efforts. The company has reportedly laid off more than 100 employees as part of these measures. The boards of both companies had approved the merger proposal on June 19, 2025. According to the companies, the consolidation will create a financially stronger entity by unlocking synergies and operational efficiencies. It is expected to enable better monetisation of Bangla Entertainment’s content library, drive expansion in regional broadcasting and audio-visual markets, and streamline regulatory and administrative processes through unified licences and compliance structures. As per tribunal records, SPNI has 1,190 unsecured creditors, of which 135 had outstanding balances exceeding ₹10 lakh as of March 31, 2025. Bangla Entertainment, the transferor company, reported no secured or unsecured creditors at the time of filing the scheme application. Source: Economic Times

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