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Indian Media

Indian Media and Entertainment Sector Set to Reach ₹3.08 Trillion by 2026, Despite Slower Growth in 2023

The Indian media and entertainment sector, valued at ₹2.3 trillion in 2023, is poised for significant growth in the coming years, according to the annual media and entertainment (M&E) report by Ficci and consulting firm EY. Despite facing challenges such as a slowdown in advertising during the first half of 2023, the sector is expected …

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The Evolution of Streaming Services: From Cable TV to Digital Domination

The advent of the internet has transformed nearly every aspect of our lives, and the entertainment industry is no exception. Gone are the days when families gathered around the television to watch their favourite shows at a prescribed time. The rise of streaming services has ushered in a new era of entertainment consumption in India. …

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