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JioHotstar Dominates March 2025 Mobile OTT Viewership Charts: Nielsen Report

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JioHotstar—the unified streaming platform born from the merger of Disney+ Hotstar and JioCinema—has emerged as the top performer in mobile OTT viewership for March 2025, as per Nielsen’s latest Mobile Audience Measurement report. In the movie category, Salaar: Part 1 – Ceasefire, a high-octane pan-India action film streaming on JioHotstar, claimed the top spot among mobile viewers in India. It was trailed by Dragon, a Tamil comedy-drama available on Netflix. The report, based on user engagement across six leading platforms—Amazon Prime Video, JioHotstar, MX Player, Netflix, Sony LIV, and Zee5—provides an overview of mobile OTT consumption trends for the month. JioHotstar dominated the film section, with six titles making it to the top 10. These included Disney’s animated feature Mufasa: The Lion King and three Malayalam hits: Premalu, Ponman, and Aavesham. Also on the list was the Hindi romantic comedy Zara Hatke Zara Bachke, starring Vicky Kaushal and Sara Ali Khan. The platform also led the original series rankings, securing six out of the top 10 spots. MX Player’s Aashram and JioHotstar’s Thukra Ke Mera Pyaar topped the chart, underlining strong audience engagement with homegrown stories. In the non-original content category—comprising syndicated and catch-up TV content—JioHotstar continued its strong run. It placed among the top three platforms, with long-running Hindi TV dramas like Anupamaa and Yeh Rishta Kya Kehlata Hai, along with reality series MTV Roadies, driving viewership. Eight of the top 10 titles in this category were hosted on JioHotstar. The report also noted a surge in interest for international content, especially Korean dramas. Titles like When Life Gives You Tangerines on Netflix are gaining traction among Indian viewers, pointing to the growing demand for K-content. Western shows like Game of Thrones and Stranger Things also maintained their popularity, reaffirming India’s appetite for global entertainment. Overall, the March 2025 data highlights JioHotstar’s growing dominance in India’s mobile OTT landscape, with a strong foothold across films, original series, and non-original content categories. Source: Business Standard

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Hotstar Breaks Records with 59 Million Concurrent Viewers for World Cup Final, Surpassing Previous Milestone

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Disney’s Hotstar achieves a groundbreaking milestone with 59 million concurrent viewers during a highly anticipated World Cup final cricket match in India. This surpasses the previous record of 53 million viewers set just a week earlier. With no significant cricket events in the near future, Hotstar is poised to maintain this record for at least six months. The platform now holds a substantial lead in concurrent viewership over its competitor, JioCinema, which peaked at 32 million earlier this year. This achievement occurs against the backdrop of Disney facing challenges in the Indian market, including a decline in digital subscribers. Disney CEO Bob Iger expressed a commitment to the Indian market but acknowledged the need to evaluate options. Preliminary talks with potential partners, including Reliance and private equity firms, have taken place. However, the dynamics of Star India have evolved, with market conditions prompting a shift in focus to core businesses. Hotstar’s subscriber base has experienced a decline of more than 23 million in the past year, according to Disney. The platform faces competition, notably from Viacom18’s JioCinema, led by Mukesh Ambani, who has attracted top executives from Star India and invested $3 billion to stream the IPL cricket tournament for five years. Despite these challenges, Disney had high expectations for the ICC Cricket World Cup, projecting over 50 million concurrent viewers and aiming to reach 82% of India’s total annual video users during the 50-day series.

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Netflix Inks Multi-Year Content Partnership with Yash Raj Films Amid Streaming Competition

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Amidst the escalating competition in the streaming industry, Netflix has inked a multi-year creative partnership agreement with the renowned movie production company, Yash Raj Films (YRF). This collaboration will encompass the joint development of both movies and series. The maiden project emerging from this partnership is “The Railway Men,” a four-part thriller series starring R. Madhavan, Kay Kay Menon, Divyendu Sharma, and Babil Khan. Additionally, the second project in the works is a film titled “Maharaj,” as stated in an official announcement. Monika Shergill, the VP of Content at Netflix India, expressed their enthusiasm for catering to diverse audiences by delivering relatable and beloved series and films. Yash Raj Films, being eminent creators in Indian cinema, have left an indelible mark with iconic works like “Kabhi Kabhie” and “Dilwale Dulhania Le Jayenge” to more recent titles like “War” and “Pathaan.” Shergill emphasized the potential of this collaboration to captivate global audiences with top-notch content. This announcement coincides with reports suggesting that Netflix is contemplating a shift in its content strategy, leaning towards blockbuster films to allure new subscribers and retain its existing user base. Notably, Indian films such as “RRR” and “Gangubai Kathiawadi” have garnered significant attention on the platform, underscoring their popularity among viewers. Indian films also frequently secure spots on Netflix’s global top 10 weekly lists for non-English content. In the competitive Indian OTT market, where it contends with rivals like JioCinema, Amazon Prime Video, and Disney+Hotstar, Netflix is striving to establish a prominent presence. Recently, Netflix formed a strategic partnership with Jio, bundling prepaid tariff plans with subscriptions to the US-based streaming service, marking a unique venture in India. Furthermore, Netflix has taken measures to curb password sharing in India as part of its efforts to boost revenue in the latter half of 2023. In a letter addressed to shareholders earlier this year, the company announced its intention to extend the password sharing ban to nearly all remaining countries. In a separate communication to Indian subscribers, Netflix clarified that a single account would be restricted to a single household.

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JioCinema to Live Stream India-Australia ODI Series for Free, Viacom18 Secures Exclusive Media Rights

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Reliance-owned JioCinema is set to make its debut in broadcasting Indian cricket team’s home matches by offering free streaming of India’s 3-match ODI series against Australia. This marks the first international series in JioCinema’s rights cycle. The streaming platform will provide coverage of the matches in 11 languages and has enlisted a panel of cricket experts, including Suresh Raina, Kedar Jadhav, Aakash Chopra, Amit Mishra, Hanuma Vihari, Kiran More, Anirudha Srikanth, Sarandeep Singh, and others. Viacom18, a subsidiary of Reliance Industries, secured exclusive media rights for both international and domestic matches organized by the Board of Control for Cricket in India (BCCI) for a total of Rs 5,963 crore over the next five years, spanning from September 2023 to March 2028. Viacom18 secured these rights with a winning bid of Rs 67.8 crore per match, surpassing Sony Pictures Networks India, while Disney Star did not participate in the auction. Anil Jayaraj, CEO of Viacom18 – Sports, emphasized that the India-Australia ODI series would provide viewers with a glimpse of Indian cricket’s new home. He stated that their aim was to transform the way sports are consumed and deliver BCCI events at an unprecedented scale, combining digital and linear/offline TV platforms. Viacom18 had secured broadcasting rights for all Indian cricket teams’ home matches, including both men’s and women’s teams, for both digital and television platforms. The series will be broadcast live on various regional channels, including Colors Tamil, Colors Bangla Cinema, Colors Kannada Cinema, Colors Cineplex Superhits, Sports18 – 1 SD, and Sports18 – 1 HD, catering to viewers in different languages. The upcoming ODI series is crucial for both India and Australia as they seek to build momentum ahead of the 50-over World Cup scheduled for October 2023 in India. Australia, known for its strong cricket team, views this series as an opportunity to acclimatize to Indian conditions before the World Cup. JioCinema will stream the matches in 4K quality and in multiple languages, including English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam. Fans can also participate in the “Jeeto Dhan Dhana Dhan” fan engagement contest, where they can make predictions and win exciting prizes, including premium hatchback cars. This contest was first introduced during the 2023 TATA IPL and garnered significant popularity.

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