OTT content

Noida Film City is poised to emerge as a global hub for the creator economy with plans to establish the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem. Announced in line with the vision articulated in the Union Budget 2026, the initiative underscores India’s ambition to lead the next wave of global creative innovation. Filmmaker Boney Kapoor said the proposed ecosystem will be a first-of-its-kind platform designed not just for learning, but for enabling creators to build sustainable careers. The initiative aims to support creators in developing original intellectual properties (IPs), launching scalable creative ventures, and accessing global markets. Conceived as a comprehensive incubation-to-production framework, it will cater to the full creative spectrum—from feature films and OTT productions to new-age digital formats such as vertical storytelling and short-form episodic content. Located within the Bayview Bhutani Film City in Noida, the ecosystem will bring together a diverse community of creators, including filmmakers, digital influencers, gamers, musicians, podcasters, and storytellers. By housing multiple creative disciplines under one roof, the project is expected to drive collaboration, accelerate innovation, and enable creators to monetize content across international platforms. The Film City will be equipped with cutting-edge studios, advanced technology infrastructure, structured incubation labs, and mentorship programmes led by industry veterans and cinematic icons. With thoughtfully designed and visually distinctive production spaces, it is set to become a landmark destination for global content creation. The initiative aligns with the government’s Make in India and Viksit Bharat vision, while opening new avenues for employment, economic growth, and global visibility for India’s rapidly expanding creator community. Source: Economic Times