-By ArdorComm News Network
December 21, 2024
A recent Reuters Institute Digital News Report 2024 reveals that over 50% of Indians rely on social media platforms like YouTube and WhatsApp for news. The report highlights a global decline in trust toward mainstream news brands and an increase in news avoidance and feelings of being overwhelmed by the sheer volume of content.
The survey, conducted across six continents and 47 markets, notes that while platforms like YouTube (54%) and WhatsApp (48%) are increasingly preferred for news in India, Facebook and X (formerly Twitter) are losing popularity. The report also underscores a worldwide decline in Facebook’s news consumption, dropping by 4% in the past year.
The study identifies a global shift in news consumption habits, with younger audiences favoring short video formats. Platforms such as TikTok and YouTube are emerging as key sources, while traditional publishers face challenges in monetization and audience engagement. Two-thirds of respondents globally expressed a preference for short news videos over long formats.
The report also sheds light on the growing role of influencers, commentators, and independent creators as trusted sources of information, particularly on platforms like YouTube and TikTok. However, traditional journalists still retain credibility on networks such as Facebook and X.
A major concern revealed in the report is the rise in misinformation. Globally, 59% of respondents expressed concerns about distinguishing real from fake news online, with platforms like TikTok and X being flagged for hosting misinformation, including “deep fake” content.
Globally, trust in news is alarmingly low, with only 40% of respondents saying they trust the news they consume. In contrast, Finland leads with a 69% trust rate, while Greece and Hungary lag at just 23%.
The report also highlights financial challenges for journalism, as fewer people are willing to pay for news. Only 17% of respondents in richer nations reported paying for an online news subscription, with significant discounts influencing those who do.
Adding to the pressure on sustainable journalism are technological disruptions, including the growing influence of AI. The report warns that AI tools may flood the media landscape with low-quality, synthetic content, further eroding trust and interest in news.
The findings point to a critical juncture for global journalism, with calls for innovation and trust-building amid the shifting dynamics of news consumption.
Source: The Wire
Photo Credit: The Wire