ArdorComm Media News Network
January 13, 2026
In a major step towards strengthening India’s growing creator economy, public broadcaster Prasar Bharati has announced the launch of a new 30-minute programme titled Creator’s Corner on DD News and its digital platforms. The show will air in prime time from Monday to Friday at 7 pm, with repeat telecasts at 9:30 am from Tuesday to Saturday.
The initiative will showcase content created by digital creators, with individual segments ranging from two to ten minutes. Submissions will be selected through an application process and vetted by an independent panel to ensure quality and diversity across subjects. All creators and their channels will receive full on-screen credit for their work.
Information and Broadcasting Minister Ashwini Vaishnaw described the move as a landmark reform for Prasar Bharati, calling it the first time content creators are being integrated into a national public broadcasting network under a structured revenue-sharing model. Under this model, 90 per cent of the revenue generated will go to the creators, while Prasar Bharati will retain the remaining 10 per cent.
Minister of State for Information and Broadcasting L Murugan said the programme will provide a credible national platform for influencers and creators producing meaningful and high-quality content.
Vaishnaw also stated that 2026 will mark a year of wide-ranging reforms for Prasar Bharati, with a shift towards modern programming styles aligned with technology, contemporary themes and the expectations of younger audiences. He further announced a complete restructuring of the Ministry of Information and Broadcasting, including the introduction of a new operating system aimed at making the ministry and its allied bodies more industry-focused, creator-friendly and technology-driven.
The Creator’s Corner initiative was unveiled in the presence of Minister of State L Murugan, Information and Broadcasting Secretary Sanjay Jaju, Prasar Bharati CEO Gaurav Dwivedi, and other senior officials.
Source: PTI