ArdorComm Media News Network
July 2, 2026
Zee Entertainment Enterprises Limited has significantly expanded its sports broadcasting portfolio by securing the exclusive television and digital media rights for Germany’s premier football competition, the Bundesliga, in India for the next five years.
Starting from the 2026–27 season, Indian football fans will be able to watch Bundesliga matches exclusively on ZEE5 along with the company’s sports television network, Unite8 Sports channels. The agreement will provide viewers with comprehensive access to live matches, highlights, and additional football-focused programming throughout the season.
The acquisition marks another major step in Zee’s growing investment in international sports broadcasting, coming shortly after its strategic partnership with FIFA. With this move, the company is aiming to strengthen its position in India’s competitive sports entertainment market while enhancing premium sports offerings for ZEE5 subscribers.
Bavesh Janavlekar, Chief Business Officer of Unite8 Sports at Zee Entertainment, stated that Bundesliga remains one of the world’s most exciting football leagues, known for its passionate fan base, elite clubs, and strong focus on nurturing young talent.
As part of the collaboration, Zee and Bundesliga are also expected to introduce football development initiatives in India, including grassroots programs, coaching clinics, and youth engagement activities designed to support the growth of football talent in the country.
The partnership further reinforces Zee’s long-term strategy of building a stronger football ecosystem in India by bringing one of Europe’s biggest and most competitive football leagues closer to millions of Indian sports fans.
Source: Economic Times