Amazon Prime Video and Nadiadwala Grandson Entertainment (NGE), a production house, have announced a worldwide exclusive multi-film licencing deal, the streaming site announced on Monday.
As part of the deal, Prime Video will be the “worldwide home” for the banner’s next slate of films shortly after they hit theatres.
Nadiadwala Grandson Entertainment’s film lineup includes Nitesh Tiwari’s “Bawaal,” starring Varun Dhawan and Janhvi Kapoor, “Sanki,” Tiger Shroff’s “Baaghi 4”, and Kartik Aaryan’s untitled project.
Films by Ravi Udyawar (“Mom”), Sameer Vidwans (“Anandi Gopal”), Saket Chaudhry (“Hindi Medium”), and others will be included in the lineup.
Sajid Nadiadwala, the Managing Director of Nadiadwala Grandson Entertainment, a producer and director, said in an interview with Prime Video that the production house has found a partner who not only shares their vision of providing immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem.
“We’ve been entertaining audiences with our movies for the past 70 years, contributing to Indian culture, and today, with OTT becoming such a vital part of our lives, it’s a new age in entertainment.” Amazon Prime Video has aided in the dismantling of all entertainment barriers, be they geographical, linguistic, or otherwise…
“We are certain that this collaboration of inclusive cinema will enable our upcoming releases to move beyond borders and provide extra value to Prime Video’s exceptional content selection. This collaboration represents NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video. I hope this partnership will pave the way for additional collaborations between the two brands as the world of storytelling evolves across genres “In a statement, Nadiadwala added
Manish Menghani, Director – Content Licensing, Amazon Prime Video India, expressed excitement about the team’s upcoming cooperation with Nadiadwala Grandson Entertainment, which is known for making films that connect with audiences instantaneously.
“By striking this agreement, we will offer some of the most exciting narratives and stories to our viewers’ screens around the world shortly after their theatrical debuts.” “Prime Video has played a major role in significantly increasing the audience base for Indian films, across languages, both within the country and worldwide, and this collaboration is another step towards realising that promise,” says Amazon. “I am confident that this slate of highly anticipated films will prove to be an incredible treat for our consumers,” Menghani said.
Following their theatrical debut, all Prime members will be able to watch the movie on Amazon Prime Video. In addition, during the ‘Early Access Rental’ window, all Amazon customers (Prime and non-Prime) will be able to ‘rent’ the titles on Amazon Prime Video.
The streamer announced a licensing deal with Yash Raj Films, Dharma Productions, Excel Media and Entertainment, and Ajay Devgn FFilms at the ‘Prime Video Presents India’ event in April, under which it will premiere titles from these four leading Indian production banners after their theatrical releases.