Amazon announced on Wednesday that IMDb TV, its free streaming service, will be renamed Amazon Freevee. According to a company news release, the new name will go into effect on April 27.
The retailer also stated that the streaming service will increase its original programming by 70% in 2022, with spinoffs of shows like “Bosh: Legacy” and other series. It will also include more original films. According to Amazon.com Inc., the ad-supported service has tripled its monthly active users in the last two years and is set to launch in Germany later this year.
“We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave,” Jennifer Salke, head of Amazon Studios, said in the news release.
The announcement on Wednesday comes as the retail giant embarks on a strategy to expand its streaming services. Amazon closed a $8.5 billion deal to acquire Hollywood studio MGM last month, making it the company’s second-largest acquisition after its $13.7 billion deal with Whole Foods in 2017.