The name, picture, or voice of Amitabh Bachchan cannot be used without his permission, the Delhi High Court ruled today while hearing the actor’s petition.
The court also ordered that flagged content be removed by the Ministry of Electronics and Information Technology and telecom service providers.
“It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements,” Justice Navin Chawla said, adding that the actor is “aggrieved” with people who use his popularity to market their goods and services without his permission.
Amitabh Bachchan, popularly known as “Big B,” had appealed the court “against the world at large” to protect his “name, image, voice, and personality attributes.”
“I am just giving a flavour of what is going on. Someone is making t-shirts and started putting his face on them. Someone is selling his poster. Someone has gone and registered a domain name, amitabhbachchan.com. This is why we have come,” Senior Advocate Harish Salve argued on behalf of Mr Bachchan.
The megastar has also filed a restraining order against other businesses, including book publishers, T-shirt vendors, and others.