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Tuesday, March 17, 2026 9:12 PM

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Stagwell to Boost 2025 News Ad Spend by 22%, Reinforcing Commitment to Trusted Journalism

Stagwell (NASDAQ: STGW) has announced a 22% year-over-year increase in its 2025 advertising spend in news media, reinforcing its commitment to supporting trusted journalism. The announcement aligns with Stagwell’s second annual Future of News UK Summit and the release of a new study highlighting the importance of news as an advertising platform for EMEA CEOs and Board Directors. “At Stagwell, we believe supporting trusted journalism isn’t just good for society — it’s smart business,” said Mark Penn, Chairman and CEO of Stagwell. The Future of News initiative, launched by Stagwell, aims to strengthen the relationship between news and marketing through research, events, and discussions around brand safety. According to a study conducted by Stagwell’s research consultancy HarrisX, business leaders across the UK, France, Germany, and the Gulf Cooperation Council (GCC) see news media as a vital advertising platform: 🔹 80% believe news media is a powerful medium to reach stakeholders. 🔹 85% view advertising on news platforms as a good investment. 🔹 73% of UK and 82% of GCC CEOs believe news media is critical to democracy. 🔹 92% of GCC executives say advertising in news is a strong investment. Despite the increasing emphasis on brand safety protocols, 71% of executives believe these measures are overapplied, hurting media outlets and advertisers. James Townsend, Stagwell EMEA CEO, emphasized that while AI, politics, and brand safety remain hot topics, business leaders still recognize the power of news media in driving effective advertising. Stagwell will host panel discussions at its EMEA headquarters in London with industry leaders from CNN International, Newsquest, and The Sunday Times, focusing on journalism’s role in truth and transparency. Source: prnewswire

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Amex GBT Amends Merger Agreement for CWT Acquisition

American Express Global Business Travel (Amex GBT), operated by Global Business Travel Group, Inc. (NYSE: GBTG), has announced an amendment to its merger agreement with CWT. The original agreement, signed on March 24, 2024, has undergone multiple revisions, with the latest amendment finalized on March 20, 2025. Key updates include: Revised Valuation: The transaction value has been adjusted to approximately $540 million (down from $570 million), maintaining the previously announced EBITDA multiples of 7.6x pre-synergy and 2.5x post-synergy. Stock Price Adjustment: The fixed stock price for Amex GBT shares in the transaction has increased to $7.50 per share (from $6.00), reducing the number of shares issued from 72 million to approximately 50 million. Extended Deadline: The “Drop Dead Date” for completion has been moved to December 31, 2025, allowing additional time to resolve an ongoing lawsuit filed by the U.S. Department of Justice (DOJ) seeking to block the merger. Eric J. Bock, Amex GBT’s Chief Legal Officer and Global Head of M&A, reaffirmed confidence in the deal and the company’s ability to defend its position in court. He also emphasized Amex GBT’s strong financial position, bolstered by a $300 million share buyback program. The acquisition remains subject to regulatory approvals and customary closing conditions. About Amex GBT: Amex GBT is a leading software and services company specializing in travel, expense management, and meetings & events. Operating in over 140 countries, the company delivers cost-effective and flexible travel solutions to businesses worldwide. For more information, visit amexglobalbusinesstravel.com and follow @amexgbt on LinkedIn, Instagram, and X (formerly Twitter). Source: Business Wire

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Mridul Deka

  Mridul Deka is an assistant professor at Krishnaguru Mahavidyalaya in the Department of Commerce, with seven years of teaching experience. He holds a Master of Commerce (M.Com) and a Bachelor of Education (B.Ed.) degree and is currently pursuing a PhD. Throughout his academic career, he has actively participated in various workshops and seminars, enhancing his knowledge and expertise. His dedication to continuous learning and commitment to academic excellence make him a valuable contributor to the field of commerce education.

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Dr. Manjeet Kaur Kaushal

  Dr. Manjeet Kaur Kaushal is an accomplished academician and administrator with over 40 years in education. She holds a Ph.D. (FRPM) in Management and multiple degrees, including M.Com, M.Ed, and D.Litt. Currently serving as Vice Chancellor of CMJ University, she has held leadership roles at Himalayan University, St. Peters College, and CMJ University. With 26 years of teaching and 23 years in administration, she has mentored research scholars and contributed to academic development. A Gold Medalist, she has received numerous national and international awards and published research on poverty eradication. She is also a lifetime member of the American Biographical Institute.

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IIM Lucknow Faculty Research Reveals How Diversity & Inclusion Initiatives Shape Consumer Choices in Hospitality

Indian Institute of Management Lucknow faculty Prof. Vishakha Chauhan explores the ways in which Diversity, Equity, and Inclusion (DEI) initiatives influence consumer decisions in the hospitality industry. Published in the Journal of Hospitality Marketing and Management, the collaborative research emphasises that encouraging diversity and inclusion has now become a strategic requirement for hospitality brands to effectively serve an increasingly diverse customer base. The study examines how DEI initiatives affect consumer sentiments, brand integrity, and purchase decisions through two controlled experiments. Ø  The first experiment examines how DEI commitments influence brand attitudes in the context of a fictitious hospitality brand Ø  The second experiment builds on these findings using a real-world hotel brand. Based on the experiments, the research team from IIM Lucknow, IIM Sambalpur and Lal Bahadur Shastri Institute of Management, Delhi, found that consumers have a favorable opinion of hospitality brands that actively use DEI initiatives in hiring, training, marketing, and customer service. Additionally, DEI initiatives also influence brand integrity in a positive way, which enhances consumer perception. Also, compared to socially conscious customers, materialistic customers are less impacted by a hotel’s DEI initiatives. These insights highlight the necessity of customised marketing approaches that appeal to different customer segments. Speaking about the significance of this research, Dr. Vishakha Chauhan, Assistant Professor, Marketing, IIM Lucknow, said, “The hospitality and tourism sector is exposed to a diverse segment of consumers globally; hence it is extremely crucial for this industry to adopt diversity, equity and inclusion practices. Our research presents empirical evidence of the positive impact of these practices on how consumers perceive and choose a hospitality brand” The study underscores that it is important for the firms to match their advertisements with genuine internal processes, as simply showcasing diversity in advertisements is insufficient. Transparent communication regarding diversity and inclusion initiatives, workforce policies that encourage genuine inclusivity, diversity training for staff to enhance customer experience, and authentic representation of marginalised communities in campaigns and events are all examples of effective DEI techniques. For example, hospitality brands hosting LGBTQ+ Pride Month celebrations should collaborate with the represented communities to maintain credibility and consumer trust. With consumers, especially younger generations, aligning more with brands that reflect their values, DEI initiatives are not just moral obligations but also effective economic strategies. This research provides hospitality leaders with actionable insights to strengthen brand reputation, build consumer trust, and enhance competitiveness in an increasingly diverse marketplace. The complete study is available in a research paper co-authored by Dr. Vishakha Chauhan, Assistant Professor, Marketing, IIM Lucknow, Dr. Aqueeb Sohail Shaik, Assistant Professor, Strategy, IIM Sambalpur, and Dr. Mansi Gupta, Assistant Professor, Marketing, Lal Bahadur Shastri Institute of Management, Delhi. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

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IPL 2025 Opener at Risk of Abandonment Due to Orange Alert in Kolkata

The much-anticipated IPL 2025 season opener between Kolkata Knight Riders (KKR) and Royal Challengers Bengaluru (RCB) at Eden Gardens faces a serious threat of abandonment due to heavy rain forecasts. The India Meteorological Department (IMD) has issued an Orange Alert for Kolkata on March 22, predicting thunderstorms and significant rainfall in the region. According to Accuweather, there is a 74% chance of rain on Saturday, with cloud cover expected at 97%. The probability of showers rises to 90% in the evening, increasing concerns over whether the match can proceed. Adding to scheduling challenges, KKR’s home game against Lucknow Super Giants (LSG) on April 6 is also set to be relocated to Guwahati. The shift comes after West Bengal police cited security concerns due to Ram Navami celebrations, with over 20,000 processions planned across the state. Cricket Association of Bengal (CAB) President Snehasish Ganguly confirmed the development, stating that rescheduling the match in Kolkata was not feasible. Despite these uncertainties, the IPL 2025 opening ceremony remains on track, featuring performances by Disha Patani and Shreyas Ghoshal. Fans will be hoping for a break in the weather to ensure the blockbuster KKR vs. RCB clash takes place as planned. Source: NDTV

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Microsoft, Gates Foundation Partner with Maharashtra Government for Digital Governance

Microsoft and the Gates Foundation have joined forces with the Maharashtra government to establish a digital governance model, focusing on innovation, women empowerment, and sustainable energy. Microsoft co-founder Bill Gates, along with representatives from the Gates Foundation, met Maharashtra Chief Minister Devendra Fadnavis to discuss initiatives, including setting up an Innovation City in Navi Mumbai and empowering 25 lakh women to become self-employed. As part of the collaboration, the Gates Foundation will provide technical and financial support, with Gates assuring the launch of a digital governance pilot project in Gadchiroli district. Additionally, the Foundation will partner with social, government, and corporate organizations to drive sustainable energy initiatives in Maharashtra. Gates emphasized the state’s potential for global scalability, especially in helping farmers access electricity during the day. A key highlight of the discussion was the Lakhpati Didi initiative, which aims to transform 25 lakh women into millionaires. Fadnavis also briefed Gates on Maharashtra’s flagship Ladki Bahin Yojana, under which eligible women will receive ₹1,500 per month through direct benefit transfer (DBT). Gates expressed strong support for digitizing women’s financial transactions, reinforcing his commitment to economic empowerment and financial inclusion. Source: Hindustan Times

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ISRO Chairman Dr. V. Narayanan launches Research Centre at IIT Madras

The new Centre will serve as a nodal center for research in heat transfer, cooling systems, and fluid dynamics, which are essential for the next generation of spacecraft and satellite technologies CHENNAI, 17th March 2025: Dr. V. Narayanan, Chairman, Indian Space Research Organisation (ISRO) launched a new research centre at the  Indian Institute of Technology Madras (IIT Madras) today (17th March 2025). The ‘Shri S. Ramakrishnan Centre of Excellence in Fluid and Thermal Science Research’ will Support ‘Atmanirbhar Bharat’ Initiatives, promoting self-reliance in advanced space technologies and attract Global Talent and Research Funding. This will position India as a leader in thermal sciences research for space applications. This state-of-the-art research facility, housed at the Department of Mechanical Engineering, will focus on critical advancements in spacecraft and launch vehicle thermal management—a key area for India’s expanding space ambitions. Shri S Ramakrishnan was a distinguished alumnus of IIT Madras. He was a distinguished aerospace engineer with accomplishments in the arena of launch vehicle engineering and development. He was also the project director for PSLV and GSLV MK3. He also served as the Director of LPSC and VSSC. The Nation honoured him with Padma Shri during 2003 for his contributions in the areas of science and engineering. Also during the occasion, the ‘Arcot Ramachandran Seminar Hall’ was also inaugurated by Prof. V. Kamakoti, Director, IIT Madras, in the presence of Dr. V. Narayanan, Chairman, ISRO. Prof. Arcot Ramachandran (1923 – 2018), a world-renowned Professor of Heat Transfer, was the Director of IIT Madras between 1967 and 1973. He was instrumental in establishing the Heat Transfer and Thermal Power lab at IIT Madras The centre will serve as a nodal centre for research in heat transfer, cooling systems and fluid dynamics. These are essential for the next generation of spacecraft and satellite technologies. Scientists and engineers from ISRO will work alongside faculty and researchers from IIT Madras to address complex thermal challenges in space applications. This initiative is a game-changer for India’s space program as thermal control is vital to satellite longevity, spacecraft safety, and mission success. The research at this Centre of Excellence (CoE) will directly impact upcoming lunar, Mars, and deep-space missions, ensuring India remains at the forefront of space technology. Dr. V. Narayanan, Chairman, ISRO inaugurated this lab in the presence of Prof. V. Kamakoti, Director, IIT Madras, Dr. S. Somanath, Dr. Vikram Sarabhai Professor, ISRO, Centre Coordinator Prof. Arvind Pattamatta, Department of Mechanical Engineering, IIT Madras, Prof. P. Chandramouli, Head, Department of Mechanical Engineering, IIT Madras, Dr. P.V. Venkitakrishnan, Professor of Practice, Department of Mechanical Engineering, IIT Madras, faculty, researchers and students. Speaking on the occasion, Dr. V. Narayanan, Chairman, ISRO, said, “The Cryogenic Engine technology was denied to India but today, we have three different such engines with the third one being human-rated. Only six countries in the world have this technology. We have made three world records in this technology – We got it right in our third attempt. Second, From the engine test to flight, we got it done in 28 months. Other countries took between 42 Months and 18 Years. and finally, we conducted the test in 34 Days which no other country had done as they took around 5 to 6 months.” Further, Dr. V. Narayanan added, “I thank all the people who contributed towards this effort. I am sure under Prof V Kamakoti’s leadership; the Institute will do great work. The Institute should aim for a couple of Nobel Prizes. The Department of space will support IIT Madras completely in all these efforts” Recalling his association with Shri S Ramakrishnan, Dr. V. Narayanan said, “Shri S Ramakrishna was not just a technocrat but was a great Manager.” Looking forward to the collaboration, Prof. V. Kamakoti, Director, IIT Madras, said, “More and more we explore the space, we have an increasing need for technologies that could handle thermal and cooling requirements.  I am sure the proposed Centre jointly with ISRO shall develop very effective solutions for the same.” The Key Roles of the Centre will include: Spacecraft and Launch Vehicle Thermal Management: Addressing heat dissipation challenges in satellites and launch vehicles. Experimental & Numerical Studies on Cooling Systems: Developing efficient cooling solutions using micro heat pipes, spray cooling, vapor chambers, and two-phase heat transfer devices. High-Fidelity Simulation & Testing Facilities: Utilizing cutting-edge computational fluid dynamics (CFD) simulations and experimental setups for real-world validation Capacity Building & Training: Encouraging ISRO scientists to pursue advanced degrees at IIT Madras while fostering industry-academia collaborations. Highlighting the expected outcomes from this new research centre, its coordinator Prof. Arvind Pattamatta, Department of Mechanical Engineering, IIT Madras, said, “In the Medium Term (Next 3-5 Years), we are hoping to achieve breakthroughs in Advanced Thermal Management such as development of new active and passive cooling techniques for spacecraft electronics and prototyping and Testing of Next-Gen Heat Pipes, which are Innovative cooling systems for long-duration space missions. Further integration with ISRO’s Space Missions and incorporation of new research findings into upcoming ISRO satellite and launch vehicle projects will also be a focus area.” Dr. S. Somanath, Dr. Vikram Sarabhai Professor, ISRO, Prof. P. Chandramouli, Head, Department of Mechanical Engineering, IIT Madras, and Dr. P.V. Venkitakrishnan, Professor of Practice, Department of Mechanical Engineering, IIT Madras, also spoke on the occasion. Expected outcomes in the Long-Term (Beyond 5 Years): Revolutionizing Spacecraft Design: Laying the groundwork for high-performance, reusable space vehicles with superior thermal control. Enhancing India’s Deep Space Exploration Capabilities: Supporting future missions such as Gaganyaan, lunar and interplanetary missions. Boosting Indigenous Space Technology: Reducing reliance on foreign technology by developing cutting-edge thermal management solutions within India Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

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THRIVE 2025: Transforming the Thar Ecoregion through Startups, Innovation, and Entrepreneurship for Sustainable Development

Jodhpur, India | 19-21 March 2025 The Indian Institute of Technology Jodhpur (IIT Jodhpur), in collaboration with the Indian National Science Academy (INSA) and the International Society for Energy, Environment, and Sustainability (ISEES), proudly announces THRIVE 2025, an international conference dedicated to fostering innovation, entrepreneurship, and sustainability for transforming the Thar ecoregion. About THRIVE 2025 THRIVE 2025 aims to unite startups, entrepreneurs, industry experts, policymakers, and academia on one dynamic platform to drive innovation, enhance collaboration, and develop actionable solutions for sustainable development. The event will facilitate thought leadership and transformative discussions, paving the way for strategic partnerships to tackle critical environmental and economic challenges. Conference Themes THRIVE 2025 will spotlight diverse thematic areas crucial for advancing sustainability and entrepreneurial excellence, including: Science & Technology for Sustainable Business Sustainability of Emerging Technologies Startups & Investors Meet S&T for Entrepreneurship and Sustainability Government-Industry Collaborations Waste Management & Treatment Climate Change Adaptation & Mitigation Desert Water Treatment & Management Sustainable Agriculture in Arid Regions Green Energy Solutions Cultural Tourism, Arts, and Heritage Textile Industry Sustainability Key Highlights The conference expects over 150 distinguished participants, including eminent scientists, industry leaders, policymakers, entrepreneurs, and CEOs of leading startups. Key highlights of the event include: 10 Plenary Talks by India’s most distinguished scientists. 50+ Keynote Talks by renowned scientists, policymakers, and industry leaders. Panel Discussion on the conference theme, led by Ashutosh Sharma, President of INSA, and Prof. Avinash Agarwal, Director of IIT Jodhpur. THRIVE 2025 is set to redefine sustainable innovation and entrepreneurship, making an enduring impact on the Thar ecoregion and beyond. Disclaimer: This report is generated from PR/ PRO services. ‘ArdorComm Media’ holds no responsibility for its content.

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IIT Madras Centre For Innovation showcase 60 Tech Innovations built by 1,000 students during Open House 2025

Standout prototypes include ‘S.A.M.V.I.D’, an AI-powered humanoid designed to assist visitors at India’s first Constitution Museum & ‘Supersyringe’, a volume-gated syringe that ensures precise anaesthesia dosage & ‘Drone Swarm’, a coordinated fleet of drones CHENNAI, 15th March 2025: Indian Institute of Technology Madras (IIT Madras) Centre for Innovation (CFI) students showcased 60 cutting-edge tech innovations built by nearly 1,000 students across 26 teams during CFI Open House 2025 held in the campus today (15th March 2025). One of India’s largest student-run innovation lab, CFI houses 14 clubs spanning diverse technological domains alongside eight competition teams that actively compete in National and International events. Conducted annually, CFI Open House features products completely designed and built by students. This event offers a unique platform for the projects to gain visibility and attract further support from the Industry and Alumni. Open House 2025 witnessed many standout exhibits including: ‘S.A.M.V.I.D’, an AI-powered humanoid designed to assist visitors at India’s first Constitution Museum at OP Jindal Global University in Sonipat, Haryana ‘Supersyringe’, a volume-gated syringe that ensures precise anaesthesia dosage ‘Drone Swarm’, a coordinated fleet of drones designed for payload lifting and delivery Calling upon the Industry and Alumni community to help take these innovations to the market, Prof. V. Kamakoti, Director, IIT Madras, said, “CFI is central to IITM’s ‘I&E stack’ and has fostered a culture of building among our student community. A vast majority of our undergraduates and a growing number of graduate students participate in CFI and allied activities. I am glad to note that this year has seen stellar performances by CFI teams in reputed National and International competitions while also showcasing some exceptional innovations and enriching our IP base.” Prof. V. Kamakoti added, “I note with joy and pride that a number of CFI students are also taking entrepreneurship seriously with teams reaching out to the pre-incubator Nirmaan. This year also marked the first time that a former CFI student head (Mr. Sarthak Saurav) founding and joining his own startup (Matterize) immediately upon graduation. I congratulate the teams, student executives, the faculty mentors and support staff for putting on such a wonderful show and encourage them to continue and contribute more strongly to mission ‘Startup Shatam’.” Further, Prof. Sathyanarayana N Gummadi, Dean (Students), IIT Madras, said, “CFI is a beacon of innovation and creativity. This year, we had over 60 projects involving 1,000 students to showcase their innovations in the Open House. Interestingly, this year we filed 15 patents based on the innovations and we are probably looking for three potential startups. I strongly believe that this year, the CFI team is moving in the right path of protecting more intellectual property and converting ideas to a product. In this direction, IIT Madras will soon achieve the target of Startup Shatam.” HIGHLIGHTS OF THE YEAR On the software and AI front, projects like ‘Blink’, an audio-based VR game enhancing accessibility for visually impaired users and ‘AI Rahaman’, a multi-track fusion music generator blending different genres, pushed the boundaries of immersive technology. ‘Axify’, an advanced image processing tool that optimizes file sizes while maintaining quality and ‘QuanCrypt’, a post-quantum cryptography library ensuring future-proof security, showcased innovations in computational efficiency and cybersecurity. Meanwhile, ‘TradeCraft’, an AI-driven predictive trading platform, allowed users to simulate stock, futures, and options trading in a risk-free environment, making financial markets more accessible. Team Raftar, the Formula Student EV race car team, clinched first place in ‘Overall Statics’ at Formula Bharat 2025, securing top honours in Engineering Design, Cost and Manufacturing, and Best Battery Pack. Team iGEM earned a Gold Medal at the prestigious International Genetically Engineered Machine (iGEM) Competition, reinforcing its excellence in synthetic biology. Team Avishkar is developing a sub-scale passenger cabin and pioneering booster-cruiser technology for Hyperloop while replacing steel tubes with cost-effective concrete tubes to make infrastructure more scalable. Their test track enables real-world validation of aerodynamics, levitation, propulsion, and safety systems, driving the future of sustainable high-speed transportation in India. These victories mark another milestone in CFI’s legacy of technological innovation and global impact. “A PLATFORM FOR INNOVATORS” Congratulating the students, Prof. Prabhu Rajagopal, Advisor (Innovation and Entrepreneurship), CFI-IIT Madras, said, “The CFI Open House is the annual power-packed showcase of projects conducted by all the teams working within the umbrella of our Innovation Hub. Today, we have eight competition teams and 14 club teams dedicated to various cutting-edge themes including areas such as 3D printing, artificial intelligence, robotics, biotechnology and socially relevant innovations, and also competition teams including Hyperloop, formula racing and sounding rockets. I am very happy to report that last year our sounding rocket team was placed first in Asia at the Spaceport America 2024 and several of our competition teams have done very well in international arenas. This year we are very excited to showcase the new innovations at the Open House in a completely new venue. Also this year saw a number of teams from CFI embarking on an entrepreneurial journey, with Matterize (AI for 3D printing), Automagri (farm automation) among the first such to incubate their startups immediately upon graduation, while Nirmaan pre-incubated teams like Pravahan (shipping), CGG (drone logistics) and waterfly (mass transportation) are pushing the limits of innovation. I look forward to welcoming a new batch of students inspired by experiencing these innovations to the ‘InnoSphere’ of IIT Madras.” Sharing the student experience on working in such a massive event, Mr. Madhavnambi R V, Student Executive Head, Centre For Innovation (CFI) – IIT Madras, said, “Over the years, CFI has grown tremendously, transforming into a resourceful hub for anyone with a vision. With diverse clubs and competition teams covering multiple domains, it provides a platform for innovators of all backgrounds to pursue their ideas. This year, we have undertaken over 60 projects, and we are excited to display them to the world through Open House. CFI looks forward to welcoming professionals, researchers, and technology enthusiasts to Open House, where their insights and feedback will inspire our creators to refine and elevate their ideas. At

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