-By ArdorComm News Network
February 7, 2022
Broadcast Audience Research Council India (BARC), has announced that it is resuming publishing of individual news channels ratings from week 10, 2022 data, to be released on March 17.
The I&B has sent out a directive to resume the release of data for individual news channels. “BARC India and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels. The data are going to be released as per the Augmented Data Reporting Standards for News and Special Interest genres,” a BARC statement said.
“BARC India is currently working towards ensuring the seamless release of individual news channel data and intends to commence release with effect from our reporting Week 10, 2022. As per our reporting cycle, this data will be released to the market on Thursday, 17th March 2022. We have communicated the same to our clients and stakeholders.” The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four-week rolling average basis. It would be released regularly each week together with the estimates for all other channels.
In the weeks leading up to the resumption of news channels ratings, BARC India will be reaching out to its constituents to tell and educate them about the main points of the Augmented Data Reporting Standards. All viewership data are going to be published on YUMI platform.
Source: Economic Times