Brewing Thoughts Pvt Ltd will remake Captain Vyom, an Indian television series that aired on DD National in 1998 and was created by Ketan Mehta and starred Milind Soman, into a web series.
After two difficult years of the pandemic, filmmakers and content producers are trying to appeal to consumers by using feel-good, humorous stories and nostalgia. There are plans to revive comedic classics like Govinda’s 1998 comedy Bade Miyan Chote Miyan and Angoor, a modernised version of Shakespeare’s Comedy of Errors.
Sense of nostalgia has always been a terrific emotion to harness, according to experts in the media and entertainment, and feel-good classics will appeal to both older and newer audiences.
The superhero television series Shaktimaan, which ran on DD National in the late 1990s, will be recreated by Sony Pictures, and content firm Applause Entertainment will consider animated tales based on Amar Chitra Katha. The increase in vintage movie and song listeners and viewers during the pandemic relates to the love of the quaint and antiquated.
Happy stories can always be revived, according to media industry experts, who point out that new streaming platforms in India have started to cater to older audiences, including the 60+ population, in a big way, making these feel-good classics easy to market. Nostalgia related to sad stories may not work, but happy stories can always be revived. There have always been resources and properties that can be used for a long time while simultaneously appealing to fresh audiences and energies.
Each new generation considers how it might reinterpret these formats for the time being. You might reflect fondly on a simpler time in the past and find solace in the familiar because it brings back memories.