JioHotstar Dominates March 2025 Mobile OTT Viewership Charts: Nielsen Report
JioHotstar—the unified streaming platform born from the merger of Disney+ Hotstar and JioCinema—has emerged as the top performer in mobile OTT viewership for March 2025, as per Nielsen’s latest Mobile Audience Measurement report. In the movie category, Salaar: Part 1 – Ceasefire, a high-octane pan-India action film streaming on JioHotstar, claimed the top spot among mobile viewers in India. It was trailed by Dragon, a Tamil comedy-drama available on Netflix. The report, based on user engagement across six leading platforms—Amazon Prime Video, JioHotstar, MX Player, Netflix, Sony LIV, and Zee5—provides an overview of mobile OTT consumption trends for the month. JioHotstar dominated the film section, with six titles making it to the top 10. These included Disney’s animated feature Mufasa: The Lion King and three Malayalam hits: Premalu, Ponman, and Aavesham. Also on the list was the Hindi romantic comedy Zara Hatke Zara Bachke, starring Vicky Kaushal and Sara Ali Khan. The platform also led the original series rankings, securing six out of the top 10 spots. MX Player’s Aashram and JioHotstar’s Thukra Ke Mera Pyaar topped the chart, underlining strong audience engagement with homegrown stories. In the non-original content category—comprising syndicated and catch-up TV content—JioHotstar continued its strong run. It placed among the top three platforms, with long-running Hindi TV dramas like Anupamaa and Yeh Rishta Kya Kehlata Hai, along with reality series MTV Roadies, driving viewership. Eight of the top 10 titles in this category were hosted on JioHotstar. The report also noted a surge in interest for international content, especially Korean dramas. Titles like When Life Gives You Tangerines on Netflix are gaining traction among Indian viewers, pointing to the growing demand for K-content. Western shows like Game of Thrones and Stranger Things also maintained their popularity, reaffirming India’s appetite for global entertainment. Overall, the March 2025 data highlights JioHotstar’s growing dominance in India’s mobile OTT landscape, with a strong foothold across films, original series, and non-original content categories. Source: Business Standard
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