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MS Dhoni Backs AI Storytelling Platform Kuku, Becomes Face of Kuku TV

MS Dhoni has invested in AI-driven storytelling platform Kuku and will also take on the role of brand ambassador for its short-video app, Kuku TV, the company announced. Founded in 2018 by Lal Chand Bisu, Vinod Kumar Meena, and Vikas Goyal, the platform operates a diverse ecosystem of apps, including Kuku FM for audio content and Guru for learning-focused entertainment. The company has also ventured into theatrical productions. Collectively, its platforms have surpassed 350 million installs and feature a content library of over 20,000 titles in multiple languages. Dhoni highlighted the platform’s wide reach and unique content approach as key reasons behind his investment. He noted that Kuku’s ability to deliver multilingual, multi-format content at scale sets it apart, and expressed confidence in its ambition to build a globally relevant AI-powered storytelling ecosystem rooted in India. Kuku TV, which focuses on short-format episodic content, has scaled rapidly, crossing 180 million downloads. The platform hosts a wide variety of genres, with several titles garnering over 100 million views. The company is now expanding into AI-led content formats, including mythology, science fiction, and superhero narratives. Backed by investors such as Fundamentum, Krafton, Vertex Ventures, Granite Asia, and International Finance Corporation, Kuku has seen strong financial growth. Its parent entity reported revenue of ₹258.4 crore in FY25, more than doubling from ₹104.1 crore in the previous year, according to Tracxn. However, the company has not disclosed the size of Dhoni’s investment. Source: Financial Express  

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India’s Media & Entertainment Industry Set to Hit ₹3.3 Lakh Crore by 2028

FICCI and Ernst & Young have projected strong growth for India’s media and entertainment (M&E) sector, estimating it will reach ₹3.3 lakh crore by 2028, expanding at a compound annual growth rate (CAGR) of 7%. According to their latest report, the industry recorded a 9% year-on-year growth in 2025, reaching a total market size of ₹2.78 lakh crore. Digital media emerged as the dominant segment, surpassing the ₹1 lakh crore milestone. A major contributor to this surge was digital advertising, which grew 26% to ₹94,700 crore. The broader advertising ecosystem also witnessed robust expansion, growing 13.5% to ₹1.5 lakh crore, accounting for 0.41% of India’s GDP. Meanwhile, the live events segment experienced remarkable momentum, registering a 44% jump in 2025. This growth was driven by increased spending on concerts, weddings, government programs, and religious gatherings. Subscription-based digital content saw significant traction, with revenues rising 60% to ₹16,300 crore. The country recorded 21.6 crore paid video subscriptions across 14.3 crore households, largely fueled by premium sports and movie content moving behind paywalls. Music streaming platforms also saw improved monetization, with paid subscriptions increasing 37% to 1.44 crore users, supported by strategic efforts to shift users toward paid services. Despite global headwinds, the print segment in India remained steady, with advertising revenues inching up by 2%, particularly in premium editions targeting affluent readers in both metro and non-metro regions. However, the video gaming segment faced a downturn, declining 17% following the implementation of restrictions on real-money gaming introduced in August 2025. Source: PTI

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‘One Battle After Another’ Dominates 98th Academy Awards, Wins Best Picture

The 98th edition of the Academy Awards concluded at the iconic Dolby Theatre in Los Angeles, celebrating the finest achievements in global cinema over the past year. The ceremony was hosted once again by comedian and television personality Conan O’Brien and featured a star-studded lineup of presenters including Priyanka Chopra, Robert Downey Jr., Chris Evans, Anne Hathaway and Javier Bardem. Security arrangements were reportedly intensified due to heightened geopolitical tensions in West Asia. The night’s top honour—Best Picture—went to One Battle After Another, starring Leonardo DiCaprio. The film entered the awards with 13 nominations and ultimately secured six wins. Its director, Paul Thomas Anderson, also took home the Best Director award. In the acting categories, Michael B. Jordan won Best Actor for his role in Sinners, while Jessie Buckley received Best Actress for her performance in Hamnet. Several other films also secured major wins across technical categories. Sinners claimed awards for Best Cinematography and Best Original Score, while One Battle After Another earned the Best Editing trophy. Best Sound went to F1, Best Production Design to Frankenstein, and Best Visual Effects to Avatar: Fire and Ash. The Best Original Song award was presented to “Golden” from KPop Demon Hunters. In the documentary segment, Mr Nobody Against Putin won Best Documentary Feature, while All The Empty Rooms received the award for Best Documentary Short Film. The Best International Feature Film award was won by Sentimental Value from Norway, marking the first time a Norwegian film has secured the honour. The ceremony also included a tribute segment remembering legendary film personalities who passed away during the past year, including Robert Redford, Diane Keaton and Rob Reiner. Overall, the evening was marked by standout victories for Sinners, One Battle After Another, and Frankenstein, making the 98th Oscars a memorable celebration of cinematic excellence, performances, and tributes to the industry’s icons. Source: newsonair

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Govt Directs BARC to Pause News Channel TRP Ratings for Four Weeks

The Ministry of Information and Broadcasting has instructed the Broadcast Audience Research Council (BARC) to temporarily halt the publication of Television Rating Points (TRPs) for news channels for the next four weeks, or until further notice. In an order issued on March 6, the ministry stated that the move comes amid concerns over the coverage of the ongoing Israel–Iran conflict. It noted that certain news channels have been airing speculative and highly sensational content, which could potentially create unnecessary panic among viewers, especially those with family or friends in the affected regions. The ministry referred to Clause 24.2 of the Policy Guidelines for Television Rating Agencies in India, issued in 2014, which requires rating agencies to comply with directions issued by the government from time to time. Following this directive, BARC has been asked to suspend the public release of weekly TRP ratings for news television channels during the specified period in the interest of public welfare and responsible broadcasting. Source: Economic Times

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Sony Pictures Networks India Consolidates Regional Businesses to Drive Language Market Expansion

Broadcaster Sony Pictures Networks India (SPNI), the consumer-facing arm of Culver Max Entertainment, is undertaking a major internal restructuring to bring all its regional television and content operations under a single umbrella. The move is aimed at accelerating growth across language-specific markets, according to documents reviewed by The Economic Times. In a key development, unsecured creditors of SPNI last week unanimously approved the proposed merger of Bangla Entertainment with Culver Max. Both entities are indirect, wholly owned subsidiaries of Sony Group. The approval was recorded in a report submitted to meeting chairperson Ritesh Khosla, an SPNI executive appointed by the Mumbai bench of the National Company Law Tribunal (NCLT). Bangla Entertainment, which focuses on licensing and syndicating audio-visual content, including Bengali programming, had earlier transferred its broadcasting business — including channels such as Sony Aath and Sony Marathi — to SPNI through a slump sale. The proposed merger is expected to formalise and complete that consolidation process. On December 11 last year, the NCLT directed SPNI to convene a meeting of unsecured creditors to consider the amalgamation scheme under Sections 230 to 232 of the Companies Act, 2013. While the assistant commissioner of Central Goods and Services Tax has filed an interlocutory application in the matter, it remains pending. Industry experts noted that such filings are typically linked to outstanding or contingent tax claims and do not automatically obstruct approval of merger schemes. The restructuring comes amid broader operational changes at SPNI, including senior management reshuffles and cost rationalisation efforts. The company has reportedly laid off more than 100 employees as part of these measures. The boards of both companies had approved the merger proposal on June 19, 2025. According to the companies, the consolidation will create a financially stronger entity by unlocking synergies and operational efficiencies. It is expected to enable better monetisation of Bangla Entertainment’s content library, drive expansion in regional broadcasting and audio-visual markets, and streamline regulatory and administrative processes through unified licences and compliance structures. As per tribunal records, SPNI has 1,190 unsecured creditors, of which 135 had outstanding balances exceeding ₹10 lakh as of March 31, 2025. Bangla Entertainment, the transferor company, reported no secured or unsecured creditors at the time of filing the scheme application. Source: Economic Times

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Netflix CEO Dismisses US Probe Reports, Says Company Faced ‘Narrative’ of Political Resistance

Amid reports that the United States Department of Justice conducted a sweeping review of Netflix’s business practices during its bid to acquire Warner Bros. Discovery, co-CEO Ted Sarandos has said the coverage was inaccurate and that the company is now “in the clear.” In an interview with Bloomberg News, Sarandos said the scrutiny from regulators followed standard procedure and was not out of the ordinary. He stressed that Netflix had engaged not just with the DOJ but with dozens of regulatory authorities globally. “This was completely normal. This story has been fed out to everybody, but it’s just not accurate. We were not only involved with the DOJ, we were involved with 50 regulatory bodies around the world. These things have been going exactly the way they should,” Sarandos said. Addressing speculation about political pressure, he said US President Donald Trump remained neutral throughout the process. According to Sarandos, the review was handled through regular channels and was not influenced by bipartisan state attorneys general, as some reports suggested. He maintained that the DOJ carried out its due diligence in line with standard practice. When asked whether Netflix anticipated political pushback over the acquisition attempt, Sarandos pushed back on that characterisation. “I don’t know that there was growing political resistance. It was a growing narrative of political resistance. But we were on a normal regulatory path,” he said, adding that his recent visit to Washington, DC, had been pre-scheduled and routine. Last year, Netflix made an $83-billion offer to acquire Warner Bros. Discovery, one of Hollywood’s largest studios. The proposal sparked debate across the entertainment industry and in government circles, prompting regulatory examination in the US. However, the deal did not move forward. Netflix eventually withdrew from negotiations after rival studio Paramount Global tabled a higher $111-billion offer. The Warner Bros. Discovery board later approved Paramount’s bid, with the transaction expected to be finalised later this year. The episode highlights the heightened regulatory scrutiny surrounding major media mergers, even as companies insist that reviews remain part of a routine oversight process rather than politically driven interventions. Source: Hindustan Times

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Government Blocks Five OTT Platforms Over Obscene Content Under IT Act

In a decisive move to curb the circulation of explicit material online, the Ministry of Information and Broadcasting has ordered the blocking of five over-the-top (OTT) platforms for allegedly streaming obscene content. The platforms—MoodXVIP, Koyal Playpro, Digi Movieplex, Feel, and Jugnu—have been restricted following due process under the provisions of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Officials stated that the action was taken in accordance with Section 69A of the Information Technology Act, 2000, which empowers the government to block access to online content in the interest of public order, decency, and national security. As part of the enforcement mechanism, internet service providers have been directed to disable access to the identified platforms. The IT Rules, 2021 are designed to regulate digital publishers and intermediaries, ensuring adherence to standards of decency and responsible content dissemination across online platforms. Source: PTI

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Warner Reopens Talks with Paramount After Netflix Waiver Amid Ongoing $80B+ Merger Battle

Warner Bros. Discovery has reopened takeover discussions with Paramount Skydance after receiving a temporary waiver from Netflix, even as it continues to recommend its previously agreed merger with the streaming giant. In a regulatory filing on Tuesday, Warner said Netflix had granted it a seven-day window to re-engage with Paramount and address outstanding concerns in its latest proposal. The waiver, valid through Monday, enables the companies to clarify terms and resolve what Warner described as “deficiencies” in Paramount’s bid. Despite reopening talks, Warner’s board reiterated its support for the Netflix transaction. Shareholders are set to vote on the proposed deal at a special meeting scheduled for March 20. Netflix, in a statement, expressed confidence that its offer delivers “superior value and certainty,” while acknowledging the broader industry uncertainty sparked by Paramount’s competing bid. The company characterized the waiver as an opportunity to “finally resolve” the ongoing situation. Paramount, however, described Warner’s decision to impose a time-bound engagement as unusual. It argued that the board could have independently evaluated whether its offer was more attractive. Nevertheless, Paramount confirmed its willingness to participate in constructive discussions and continue pursuing its all-cash tender offer of $30 per share — which it maintains is more favorable than Netflix’s proposal. The company also indicated it could raise its bid to $31 per share, pending further engagement, and is pressing ahead with plans for a proxy battle. The competing offers differ significantly in scope. In December, Netflix agreed to acquire Warner’s studio and streaming operations in a deal valued at $72 billion. Including debt, the enterprise value stands at approximately $83 billion, or $27.75 per share. The transaction would follow Warner’s planned separation of its cable networks business. Paramount, by contrast, is seeking to acquire Warner in its entirety — including assets such as CNN and Discovery — through a $77.9 billion hostile bid. Including debt, that offer values the company at roughly $108 billion, or $30 per share. Analysts at Raymond James noted that if Paramount were to raise its bid to the $32–$33 range, it would become increasingly challenging to argue that the Netflix agreement offers better value. However, they added that Netflix still holds a strategic advantage and could counter with a higher offer if needed. In an effort to win over shareholders, Paramount has sweetened its proposal by introducing a “ticking fee” — 25 cents per share per quarter if the deal does not close by year-end — and has pledged to cover Warner’s $2.8 billion breakup fee owed to Netflix under the existing agreement. Support for Paramount’s tender offer remains limited. As of last week, approximately 42.3 million Warner shares had been tendered and not withdrawn — a fraction of the company’s 2.48 billion outstanding shares — and significantly lower than the 168.5 million shares reported in January. Meanwhile, activist investor Ancora Holdings has voiced opposition to the Netflix deal, adding another layer of complexity to the takeover battle. Regulatory scrutiny looms large over both proposals. Lawmakers have raised antitrust concerns given the scale of the potential consolidation in the media and entertainment sector. The U.S. Department of Justice has begun reviewing the transactions, and other global regulators are expected to examine the deals closely. Both Paramount and Netflix have confirmed they secured securities clearance from German authorities last month. Investor reaction has been measured but positive. Shares of Warner Bros. Discovery climbed more than 3% in Tuesday trading, while Paramount Skydance rose over 5%. Netflix shares edged slightly higher. Source: AP

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JioHotstar Hires Senior Leaders from Google, Flipkart, CRED and Amazon Pay to Accelerate AI-Led Streaming

JioHotstar has significantly bolstered its leadership team by onboarding senior executives from some of the world’s leading consumer internet and technology companies, as it sharpens its focus on AI-driven, personalised streaming experiences. The latest hires strengthen the platform’s capabilities across product, engineering, data, discovery, marketing intelligence and monetisation, signalling JioHotstar’s next phase of growth. The newly appointed leaders bring experience from organisations such as Google, Flipkart, Amazon Pay, CRED, Razorpay, Myntra, ShareChat and Cleartrip, adding depth to JioHotstar’s technology and consumer experience stack. Among the key appointments, Shrinivas SG joins to head Discovery and Personalisation. Formerly with Flipkart, he brings extensive experience in building large-scale search and discovery systems, including GenAI-powered conversational commerce with a strong focus on vernacular, voice and video-led discovery. Naveen Prashanth, who joins from Google, will lead Consumer Marketing. At Google, he oversaw marketing for YouTube Shorts, Creators and Artists in India, driving brand growth and monetisation. He has also worked with McKinsey & Company, advising FMCG and B2C firms on growth and transformation strategies. On the engineering front, Abhishek Sharan brings over 15 years of experience building high-traffic consumer platforms. Having held leadership roles at Flipkart and Myntra, he has worked across search, recommendations, advertising systems, applications, and trust and safety. Most recently, he served as Head of Engineering at SuperMoney and will now lead Viewer Experience Engineering at JioHotstar. Strengthening advertising and monetisation technology, Abhishek Varshney joins from CRED, where he spent nearly five years developing products across payments, ordering and financial engineering. His earlier stints include roles at Razorpay and Flipkart. Further reinforcing its product and engineering leadership, Chandramauli Singh (from ShareChat) and Nishant Paliwal (from Cleartrip) bring expertise in recommendation systems, scalable platform architectures and user engagement frameworks. JioHotstar has also appointed Chandru as Senior Vice President – Product Management, where he will lead subscriptions and new initiatives. With over 13 years of experience, Chandru previously spent more than a decade at Amazon Pay, playing a key role in building large-scale consumer and payments platforms. An alumnus of IIM Bangalore, he has also worked at Mu Sigma. The company’s push towards intelligent, data-led streaming is further supported by earlier hires such as David Zakkam, who leads analytics and data strategy, and Emmy Award-winning technologist Stephen Bugaj, appointed Senior Vice President – GenAI Content & Technology. With this expanded leadership bench, JioHotstar aims to accelerate its transformation into a responsive, AI-powered and insight-driven streaming platform, enhancing content discovery, engagement and monetisation as it scales to meet evolving consumer expectations.

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Noida Film City to Host World’s Largest Integrated Content Creators’ Incubation Ecosystem

Noida Film City is poised to emerge as a global hub for the creator economy with plans to establish the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem. Announced in line with the vision articulated in the Union Budget 2026, the initiative underscores India’s ambition to lead the next wave of global creative innovation. Filmmaker Boney Kapoor said the proposed ecosystem will be a first-of-its-kind platform designed not just for learning, but for enabling creators to build sustainable careers. The initiative aims to support creators in developing original intellectual properties (IPs), launching scalable creative ventures, and accessing global markets. Conceived as a comprehensive incubation-to-production framework, it will cater to the full creative spectrum—from feature films and OTT productions to new-age digital formats such as vertical storytelling and short-form episodic content. Located within the Bayview Bhutani Film City in Noida, the ecosystem will bring together a diverse community of creators, including filmmakers, digital influencers, gamers, musicians, podcasters, and storytellers. By housing multiple creative disciplines under one roof, the project is expected to drive collaboration, accelerate innovation, and enable creators to monetize content across international platforms. The Film City will be equipped with cutting-edge studios, advanced technology infrastructure, structured incubation labs, and mentorship programmes led by industry veterans and cinematic icons. With thoughtfully designed and visually distinctive production spaces, it is set to become a landmark destination for global content creation. The initiative aligns with the government’s Make in India and Viksit Bharat vision, while opening new avenues for employment, economic growth, and global visibility for India’s rapidly expanding creator community. Source: Economic Times

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