Shares of multiplex giants like PVR Ltd and Inox Ltd have been under observation since the reopening of theaters in Maharashtra. At the same time, Maharashtra is one of the key income generators for these companies, with around 25 to 30 percent revenue from contribution through the Hindi Content. It is not to be denied that states such as Andhra Pradesh, Odisha, Rajasthan, and Telangana are operating at an occupancy rate of 100%.
Even after a positive performance of these multiplex companies, a loss of Rupees 64 crore was noticed in the last quarter for Inox’s Ind-AS adjusted Ebitda and Rupees 110 Crore loss for PVR. Ebitda is short for earnings before interest, tax, depreciation, and amortization. However, several production houses have announced the release of their content in theaters soon, the rising competition from Over-The-Top media platforms remains a challenge. As per the analysts, a strong movie pipeline and fully operational networks shall be applied to revive the theater industry despite some restrictions.