Disney+ Hotstar, a prominent broadcasting platform, has unveiled plans to offer free streaming of the upcoming season of the Pro Kabaddi League to mobile users in India, beginning on December 2, 2023. This decision is driven by the sport’s popularity, ranking second only to cricket in India.
Sajith Sivanandan, the Head of Disney+ Hotstar India, expressed the goal of making Kabaddi accessible to a broader Indian audience, fostering stronger fan engagement. This move follows the success of their free mobile streaming during events like the Asia Cup 2023 and ICC Men’s Cricket World Cup 2023.
The Pro Kabaddi League’s tenth season will feature 12 competing teams in a 12-city caravan format, aiming to replicate the success of cricket tournaments that drew record viewership.
Hotstar achieved a peak concurrency of 44 million viewers during the India-South Africa match, and expects similar success as the Pro Kabaddi League approaches its conclusion.