Disney+ Hotstar’s Parent Company Novi Digital to Merge with Star India for Streamlined Operations

Novi Digital Entertainment, the company behind Disney+ Hotstar, is in the process of merging with its parent company, Star India, owned by The Walt Disney Company, as reported by the Economic Times. The formal merger proposal has been submitted to the Mumbai branch of the National Company Law Tribunal (NCLT). This strategic move aims to streamline their activities in streaming, broadcasting, and distribution.

In their merger application, Star and Novi emphasized that the merger would bring about cost-saving benefits by leveraging economies of scale, fostering synergies, improving operational efficiency, focusing on growth, optimizing resource utilization, and reducing expenses.

This development aligns with Walt Disney’s efforts to explore potential investors for Star India. Disney has been in talks with companies like RIL and Blackstone regarding a potential sale, either in part or in full, of Star India, a major player in both traditional television and the streaming industry.