Government raises print media advertisement rates by 26%

The government on Monday announced a 26% hike in advertisement rates for print media, a move expected to bring notable benefits to both the media sector and government communication efforts, according to the Ministry of Information and Broadcasting.

Under the revised structure, the black-and-white advertisement rate for daily newspapers with a circulation of 1 lakh copies has increased from ₹47.40 to ₹59.68 per sq cm. The government has also accepted the Rate Structure Committee’s (RSC) recommendations on premium charges for colour ads and preferential ad placements.

The Central Bureau of Communication (CBC) last updated its print advertisement rates in January 2019 based on the eighth RSC’s recommendations, which were valid for three years. The ninth RSC, formed on November 11, 2021, was tasked with reviewing and proposing new rates—leading to the latest upward revision.

Source: PTI