Government Urges Delivery Platforms to Scrap 10-Minute Delivery Promises to Safeguard Gig Workers

The central government has asked online food delivery and quick-commerce companies to abandon rigid “10-minute delivery” guarantees, citing serious concerns over the safety of gig workers operating under intense time pressure.

Labour and Employment Minister Mansukh Mandaviya on Tuesday held discussions with senior representatives from platforms including Blinkit, Zepto, Swiggy and Zomato. During the meeting, he stressed that delivery partners’ safety should take priority over speed and advised companies to remove strict delivery timelines from their apps, advertisements and promotional campaigns.

Following the government’s intervention, Blinkit has reportedly withdrawn its “10-minute delivery” claim across its branding platforms. Other companies also assured the ministry that they would eliminate delivery-time commitments from their advertisements and social media content.

The move is being viewed as an important step toward improving working conditions for delivery partners, who often face unsafe situations while rushing through congested city roads to meet aggressive deadlines. Concerns around gig workers’ safety, wages and rights have gained momentum in recent weeks.

AAP Rajya Sabha MP Raghav Chadha has been vocal on the issue, consistently drawing attention to the challenges faced by delivery workers. On Monday, he shared a video on social media documenting his experience spending a day as a delivery partner in Delhi. Wearing a quick-commerce jacket and riding pillion on a two-wheeler, Chadha navigated heavy traffic and delivered parcels to highlight the realities of gig work.

He said the experience helped him understand workers’ lives beyond policy discussions and corporate boardrooms. Earlier this month, Chadha welcomed the draft social security rules for gig workers, describing them as a crucial first step toward recognition, protection and dignity.

Chadha has also supported gig workers who observed a nationwide symbolic strike on New Year’s Eve, demanding fair pay, safer working conditions and social security. The protest, organised by gig worker unions, saw thousands of delivery partners logging off or reducing work across several states, leading to service disruptions on one of the busiest days of the year. Chadha termed their demands legitimate, noting that gig workers are a vital pillar of India’s urban economy.

Source: IANS