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Iconic Advertiser Sylvester daCunha, Creator of Amul Girl, Passes Away at 92

Sylvester daCunha, the visionary behind the iconic Amul Girl campaign, has passed away. DaCunha, along with his art director Eustace Fernandes, created the famous campaign in 1966 when he was the Managing Director of advertising agency ASP.

He transformed the image of the Amul butter brand by introducing the lively and relatable Amul Girl, aiming to capture the hearts of Indian housewives. The Amul campaign, known for its witty and timely advertisements, celebrated its 50th anniversary in 2016.

The news of daCunha’s demise has deeply saddened the advertising industry, as he was highly respected and regarded as a legend in Indian advertising. Tributes poured in from various personalities, including Pavan Singh, General Manager-Marketing at Amul India, who expressed his condolences in a social media post.

Jayen Mehta, MD of Amul, shared the news of daCunha’s passing and highlighted his significant contributions to the company since the 1960s.

RS Sodhi, former Chief of Amul, expressed grief on Twitter with a heartfelt picture.

Air India, in a tweet, paid tribute to daCunha’s visionary mind that brought the charming Amul Girl to life, inspiring generations with creativity and storytelling.

Anil Agarwal, Chairman of Vedanta Group, recognized daCunha’s influence on Indian households, referring to the Amul Girl as a beloved part of childhood memories.


Congress MP Shashi Tharoor also mourned the loss, recalling his father’s association with daCunha on the Advertising Club’s magazine.

The passing of Sylvester daCunha marks the end of an era, but his legacy and the enduring charm of the Amul Girl will continue to resonate with people across generations.

 

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