ArdorComm Media News Network
June 17, 2026
Indian Institute of Technology Roorkee has introduced a new executive programme focused on Artificial Intelligence applications in e-commerce and quick commerce, in collaboration with TeamLease EdTech. Designed as a six-month course, the programme is aimed at working professionals looking to strengthen their expertise in rapidly evolving digital commerce sectors.
The curriculum is structured to provide learners with in-depth knowledge of AI, machine learning, generative AI, natural language processing (NLP), and data-driven technologies that are transforming modern commerce ecosystems. Key modules include AI fundamentals, customer segmentation, recommendation engines, demand forecasting, inventory management, dynamic pricing strategies, fraud detection, customer analytics, and last-mile delivery optimisation.
Participants will also gain practical exposure to industry-relevant tools and technologies such as Python, Power BI, Tableau, Elasticsearch, collaborative filtering models, association rule mining, Retrieval-Augmented Generation (RAG) architectures, LLM-powered chatbots, NLP frameworks, and open-source large language models.
The programme will be delivered through live interactive sessions, making it accessible for professionals currently working as well as individuals aspiring to build careers in the e-commerce and quick commerce industry. Learners will work on real-world business challenges through hands-on projects and a capstone assignment focused on areas such as pricing strategies, customer intelligence, forecasting, recommendations, and churn analysis.
Upon successful completion, participants will receive a certification from the Continuing Education Centre at IIT Roorkee.
Speaking on the launch, Prof. Soumitra Satapathi highlighted that the rapid growth of e-commerce and quick commerce is transforming business operations and customer expectations, making AI a critical component of future-ready business strategies. He noted that the programme has been designed to equip professionals with practical knowledge to apply AI solutions in real-world commerce environments.
Source: Indian Express