-By ArdorComm News Network
June 1, 2023
According to a statement by Viacom18, the Indian Premier League (IPL) 2023 final match between Chennai Super Kings (CSK) and Gujarat Titans broke records by becoming the most-watched digital event globally on JioCinema, with 12 Crore unique viewers. Viacom18 revealed that the final match achieved a peak concurrency of 3.21 Crore viewers, setting a new world record.
Throughout the 16th edition, JioCinema garnered over 1700 crore video views. Impressively, the platform saw a record-breaking 2.5 Crore downloads in a single day, making it the most installed app. On average, viewers spent over 60 minutes per match on the platform.
Viacom18 Sports CEO Anil Jayaraj stated, “Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers.” The remarkable engagement and participation on the digital platform indicate a turning point in the industry, shaping the future of viewership and advertising deployment.
JioCinema attracted 26 sponsors and over 800 advertisers for the IPL, with more than 40 advertisers on Connected TV. Among the sponsors were Dream11, JioMart, PhonePe, Tiago EV, Jio, Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify, and AMFI.
To enhance customer engagement, JioCinema offered 17 simultaneous feeds in 12 languages, including 4K resolution, multi-camera views, and augmented/virtual reality (AR/VR) experiences, providing viewers with a stadium-like atmosphere and unprecedented autonomy