The celebration of National Cinema Day, which was originally slated to take place on September 16, has been postponed by the Multiplex Association of India (MAI).
The MAI announced in an official notification that the National Cinema Day will henceforth be held on September 23 in response to requests from various stakeholders and to encourage as much participation as possible.
To celebrate National Cinema Day, more than 4,000 screens at multiplexes across the nation, including PVR, INOX, Cinepolis, Carnival, and Delite, have partnered up to give a “celebratory admission price” of Rs. 75.
Many online commenters, however, claimed that the decision to postpone National Cinema Day was made as a result of the enthusiastic crowd reactions to the newly released sci-fi action movie “Brahmastra: Part -1: Shiva,” which led to the theatre owners asking MAI to delay the celebrations for a week.
Due to the boycott and cancel culture that has been prevalent in recent months, Bollywood has received a lot of attention on social media. At the moment, “Brahmastra” is being credited with reviving the big-screen experience.
According to trade reports, the sci-fi action movie made over 100 crores in India after just three days of release, which is the greatest opening-week total of any Hindi movie this year.
After three days, “Brahmastra” had raked in 225 crores worldwide at the box office.
The national multiplex trade body issued a statement saying, “The National Cinema Day was previously announced to be held on 16th September, however, on request from various stakeholders and in order to maximise participation, it would now be held on 23rd September.”
According to the MAI, the significant discount is a way of expressing gratitude to moviegoers who helped the theatre reopen following a prolonged closure caused by the Covid-19 outbreak.
According to the MAI, the National Cinema Day would bring people of all ages together to enjoy a day at the movies.
“National Cinema Day celebrates the successful reopening of cinemas and is a ‘thank you’ to the moviegoers who made this happen. National Cinema Day is also an invitation to those moviegoers who haven’t made it back to a cinema near them, yet,” the association said.
It should be mentioned that the Hollywood movie Avatar will be back in theatres on September 23. James Cameron’s 2009 science fiction blockbuster will have a re-release on September 23 in India, according to Disney. The 4K High Dynamic Range upgraded version of Avatar is returning to theatres. It is yet unknown, though, whether or not the public will be able to see this cult sci-fi at Rs 75.