ArdorComm Media News Network
October 9, 2025
Streaming leader Netflix has entered into a strategic partnership with the Indian Institute of Creative Technology (IICT) and FICCI to build and strengthen the pipeline of creative-technology professionals in India. The memorandum of understanding (MoU) was signed during the 25th edition of FICCI Frames, marking a major step toward advancing India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality) ecosystem.
Under this collaboration, Netflix will utilize its Fund for Creative Equity to provide scholarships to selected students identified jointly with IICT. The fund aims to empower underrepresented talent in the media and entertainment industry by offering equitable learning and career opportunities.
As part of the initiative, Netflix will actively participate in three of IICT’s national councils — R&D, Academic, and Industry Development — to foster synergy between academia, industry experts, and policymakers in shaping the future of India’s creative technology sector.
Mahima Kaul, Director of Global Affairs, Netflix India, said the partnership is designed to strengthen the country’s AVGC sector and empower young creators. “Through this collaboration, we aim to equip aspiring storytellers and innovators with world-class tools and opportunities to fuel creativity and drive India’s digital entertainment economy,” she said.
Dr. Vishwas Deoskar, CEO of IICT, emphasized that the alliance bridges the gap between academic learning and real-world industry experience. “By offering mentorship, practical exposure, and access to global best practices, we are preparing the next generation of creative technologists to thrive in the evolving AVGC-XR landscape,” he noted.
Munjal Shroff, Chairman of the FICCI AVGC-XR Forum, added that the initiative will position India as a global hub for creative technologies. “This partnership not only builds future-ready talent but also fuels innovation and lays the foundation for sustainable growth in the sector,” he said.
Source: PTI