ArdorComm Media Bureau
March 13, 2026
Streaming platform Netflix has expanded its production technology presence in India with the launch of Eyeline Studios in Hyderabad, marking a significant investment in the country’s rapidly growing animation and visual effects (VFX) industry.
The newly opened facility spans around 32,000 square feet and will focus on advanced visual effects, virtual production and next-generation filmmaking technologies that support Netflix’s global film and series projects. The Hyderabad centre becomes the fifth global hub for Eyeline Studios, joining its existing locations in Los Angeles, Vancouver, Seoul and London.
The move highlights a growing trend among international studios to build production technology capabilities closer to talent hubs instead of relying only on outsourced VFX services. Netflix views India’s strong base of engineers, artists and VFX professionals as a key advantage in scaling complex production workflows.
Jeff Shapiro, CEO of Eyeline Studios, noted that India’s global influence in visual effects stems from both its scale and its strong creative and technical expertise. He added that Hyderabad was chosen due to its strong technology ecosystem, engineering talent and established film culture.
Expanding a Global Production Network
The new studio will recruit specialised VFX professionals from the local talent pool and operate as part of Eyeline’s worldwide production network. The facility is equipped with advanced infrastructure designed to handle complex visual effects and generative virtual effects workflows using hybrid cloud technology.
India’s Animation, Visual Effects, Gaming and Comics (AVGC) sector has been steadily gaining global importance as international studios increasingly collaborate with Indian talent for both technical execution and creative contributions. Industry observers note that Indian VFX professionals already play a significant role in major Hollywood and global streaming productions.
The Telangana government has been actively promoting Hyderabad as a hub for digital production and creative technology, building on the city’s strong film and IT ecosystem.
Chief Minister Anumula Revanth Reddy said the investment highlights Hyderabad’s growing reputation as a global storytelling destination where technology and creative industries converge. Telangana’s IT and industries minister D. Sridhar Babu added that Netflix’s decision reflects confidence in India’s creative talent and aligns with the state’s push to strengthen its VFX and animation workforce.
Boost for India’s AVGC Industry
Support for the initiative also came from the Centre. Sanjay Jaju, secretary at the Ministry of Information and Broadcasting, highlighted Hyderabad’s long-standing presence in the AVGC sector and noted that several international studios already operate digital production facilities in the city.
As visual effects become increasingly vital in global entertainment — from blockbuster franchises to streaming originals — production pipelines now rely heavily on a blend of engineering, computing power and artistic creativity.
By establishing its own production technology infrastructure in India, Netflix appears to be moving beyond traditional outsourcing and integrating Indian expertise directly into its global content creation ecosystem.
Actor and producer Rana Daggubati, who attended the launch, said the development reflects the transformation of Hyderabad’s film ecosystem over the past two decades. He noted that the city’s growth into a global creative hub demonstrates how far the industry has evolved.
Netflix’s latest move signals that India is no longer viewed merely as a back-end services provider but is emerging as a critical centre for the future of digital filmmaking.
Source: Fortune India