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Saturday, August 1, 2026 7:35 PM

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MIB Approves BARC’s Raw Audience Data Sharing with Broadcasters

ArdorComm News Network

The Ministry of Information and Broadcasting (MIB) has granted permission to the Broadcast Audience Research Council (BARC) to share unprocessed audience measurement data with television broadcasters. BARC had formally requested MIB’s approval to provide this raw data to broadcasters. Currently,