Piyush Goyal, the minister of commerce and industry, asked the entertainment industry on Thursday to self-regulate the content on television and over-the-top (OTT) platforms because some of it is not in line with Indian cultural norms.
At the Big Picture Summit 2022, which was put on by the Confederation of Indian Industry, Goyal stated, “I do believe that some form of self-regulation within the media and entertainment industry is called for.” On the one hand, we talk about our culture, rich traditions, heritage, and family value systems, but on the other, some of what we see on television and OTT platforms is definitely outside the bounds of what is typically acceptable standards within the Indian cultural landscape, he added.
He said that certain types of content wouldn’t ever be permitted to appear in a film and questioned why they might be permitted on an OTT platform. “If you don’t selfregulate then there will be a clamour from society for the government to regulate… In the messaging, don’t give a message that’s completely disconnected with the Indian society,” Goyal said.
Even though we appreciate modern content, the minister stated: “I do believe that some form of self regulation and some levels of decency in the presentation of India, Indian families and Indian culture is something where the captains of this industry should also be in a position to play a role. I wonder if any of the Indian families use the kind of language that is sometimes reflected on some of these OTT shows. I do not know if it helps in sell your product any better. I suspect not”.