
IIM Lucknow Faculty Research Reveals How Diversity & Inclusion Initiatives Shape Consumer Choices in Hospitality
-By ArdorComm Media Bureau
March 21, 2025
Indian Institute of Management Lucknow faculty Prof. Vishakha Chauhan explores the ways in which Diversity, Equity, and Inclusion (DEI) initiatives influence consumer decisions in the hospitality industry. Published in the Journal of Hospitality Marketing and Management, the collaborative research emphasises that encouraging