ArdorComm Media News Network
November 17, 2025
Sony Pictures has secured the screen rights to the widely popular Chinese collectible doll brand Labubu, with a feature film now in early development, according to The Hollywood Reporter. The project is in its initial stages, with no producer or director attached yet, and it remains unclear whether the movie will be live-action or animated.
Labubu was created in 2015 by Hong Kong–born, Europe-based artist Kasing Lung. The brand features a lineup of quirky monster characters, including the main figure Labubu, along with leader Zimomo, companion Mokoko, and boyfriend Tycoco.
The global Labubu craze took off in 2019 when Pop Mart introduced the dolls as “blind box” collectibles. Their popularity skyrocketed in April 2024 after BLACKPINK star Lisa was spotted carrying a Labubu keychain, sparking massive social media buzz. Pop Mart reportedly saw a 350% surge in profits earlier this year due to the trend’s explosive growth.
Hollywood has enjoyed notable success in adapting toys into films, from The Lego Movie to the blockbuster live-action Barbie. In a similar move, Sony and Mattel Films also announced development on a View-Master feature this week.
Source: PTI