Dr. Ajit Parulekar is the Director of Goa Institute of Management. He has worked in brand management in the pharmaceutical industry prior to getting into academics. In the year 2000 he joined the Goa Institute of Management. Currently he is the Director of GIM and is a Professor of Marketing and Health Care Management. He setup the Health Care Management program in 2013 and has worked in several areas of academic administration including program management, admissions chair, placement chair and chair of alumni affairs. His areas of professional interest are branding, consumer behaviour, health care financing & the future of higher education. Dr. Parulekar has consulted with various corporations & departments of the Government of Goa, Indiapost, UNDP, Ministry of Health & Family Welfare, and many private sector organizations. He is a member of the Board of Directors of 3 organisations and on the advisory board of 2 non-profit organisations. He has published books, book chapters, cases & journal articles and has won 2 best paper awards. He has taught at various leading business schools including S.P Jain Mumbai, few of the new IIMs, Antwerp Management School, Belgium and Southampton University, UK.