Prof. (Dr.) Richa Dahiya

Prof. (Dr.) Richa Dahiya is a distinguished academician with over 19 years of experience in teaching, research, and administration. Currently serving as Dean of Academics at a leading Indian B-school, she specializes in Marketing with a focus on outcome-based education and student-centric pedagogy. A Ph.D. in Marketing Management from Kurukshetra University, she has held key roles such as Director O/c, PGP Chairperson, and Research Convener at reputed institutions. Dr. Dahiya has authored the book Online Shopping Behavior and published numerous high-impact research papers in journals like Springer, Inderscience, and Emerald (ABDC-ranked). A research guide to seven Ph.D. scholars, she excels in ethical leadership, CSR, and cross-cultural studies, making significant contributions to academia and industry practices.