Prof. Prafulla Agnihotri

Dr. Prafulla Agnihotri, Professor of Marketing & Strategy, has been appointed as the Director, IIM Sirmaur effective from May 17, 2022. Prof Agnihotri takes charge as Director from his predecessor, Prof. Neelu Rohmetra, who has completed her five year term as the founding Director of the Institute.
Dr. Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) from the University of Mumbai and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. Before joining IIM Sirmaur, he was associated with Indian Institute of Management (IIM) Calcutta as Professor of Marketing. He was also the founder Director of IIM Trichy.
He has over thirty years’ experience in the industry – in sales, marketing and training as well as academics. He was also a visiting faculty with Euromed, Marseille Provence (an EQUIS Certified B-school), and CERAM, Sophia Antipolis, France. He has co-authored a book titled Principles of Marketing with Philip Kotler and Gary Armstrong.