Beauty Industry

While the financial terms of the deal have not been disclosed, it’s understood that Sodalis Group will obtain more than an 80 percent stake in the firm. The transaction is anticipated to be finalized by early June, pending necessary clearance from antitrust authorities. Founded in 1985 by Helmut Baurecht, Artdeco Group comprises three brands: Artdeco, Make up Factory, and Anny. Artdeco, the flagship makeup label, is a prominent name in the German selective makeup market, known for its affordable pricing and extensive product range. The brand enjoys widespread presence, with over 90 percent of German perfumeries and department stores carrying its products. In 2023, the brand contributed to 84 percent of the group’s total sales, which amounted to 72 million euros, marking a 16 percent year-over-year increase. This acquisition represents a strategic move by Sodalis Group to strengthen its presence in the health, beauty, and personal care sector and expand its portfolio with established brands in the German market.