ArdorComm Media Group

Friday, March 13, 2026 2:27 PM

Creator Economy

Noida Film City to Host World’s Largest Integrated Content Creators’ Incubation Ecosystem

Noida Film City is poised to emerge as a global hub for the creator economy with plans to establish the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem. Announced in line with the vision articulated in the Union Budget 2026, the initiative underscores India’s ambition to lead the next wave of global creative innovation. Filmmaker Boney Kapoor said the proposed ecosystem will be a first-of-its-kind platform designed not just for learning, but for enabling creators to build sustainable careers. The initiative aims to support creators in developing original intellectual properties (IPs), launching scalable creative ventures, and accessing global markets. Conceived as a comprehensive incubation-to-production framework, it will cater to the full creative spectrum—from feature films and OTT productions to new-age digital formats such as vertical storytelling and short-form episodic content. Located within the Bayview Bhutani Film City in Noida, the ecosystem will bring together a diverse community of creators, including filmmakers, digital influencers, gamers, musicians, podcasters, and storytellers. By housing multiple creative disciplines under one roof, the project is expected to drive collaboration, accelerate innovation, and enable creators to monetize content across international platforms. The Film City will be equipped with cutting-edge studios, advanced technology infrastructure, structured incubation labs, and mentorship programmes led by industry veterans and cinematic icons. With thoughtfully designed and visually distinctive production spaces, it is set to become a landmark destination for global content creation. The initiative aligns with the government’s Make in India and Viksit Bharat vision, while opening new avenues for employment, economic growth, and global visibility for India’s rapidly expanding creator community. Source: Economic Times

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Prasar Bharati Launches ‘Creator’s Corner’ to Promote India’s Creator Economy

In a major step towards strengthening India’s growing creator economy, public broadcaster Prasar Bharati has announced the launch of a new 30-minute programme titled Creator’s Corner on DD News and its digital platforms. The show will air in prime time from Monday to Friday at 7 pm, with repeat telecasts at 9:30 am from Tuesday to Saturday. The initiative will showcase content created by digital creators, with individual segments ranging from two to ten minutes. Submissions will be selected through an application process and vetted by an independent panel to ensure quality and diversity across subjects. All creators and their channels will receive full on-screen credit for their work. Information and Broadcasting Minister Ashwini Vaishnaw described the move as a landmark reform for Prasar Bharati, calling it the first time content creators are being integrated into a national public broadcasting network under a structured revenue-sharing model. Under this model, 90 per cent of the revenue generated will go to the creators, while Prasar Bharati will retain the remaining 10 per cent. Minister of State for Information and Broadcasting L Murugan said the programme will provide a credible national platform for influencers and creators producing meaningful and high-quality content. Vaishnaw also stated that 2026 will mark a year of wide-ranging reforms for Prasar Bharati, with a shift towards modern programming styles aligned with technology, contemporary themes and the expectations of younger audiences. He further announced a complete restructuring of the Ministry of Information and Broadcasting, including the introduction of a new operating system aimed at making the ministry and its allied bodies more industry-focused, creator-friendly and technology-driven. The Creator’s Corner initiative was unveiled in the presence of Minister of State L Murugan, Information and Broadcasting Secretary Sanjay Jaju, Prasar Bharati CEO Gaurav Dwivedi, and other senior officials. Source: PTI

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MICA introduces 25-week Social Media Influencer Programme for aspiring digital creators

The Mudra Institute of Communications, Ahmedabad (MICA), renowned for its expertise in Strategic Marketing and Communications, has announced the launch of a new Social Media Influencer Programme — a 25-week online course designed to empower aspiring and established digital creators with strategic tools to build sustainable and impactful online careers. The institute stated that the programme aims to meet the growing demands of India’s burgeoning creator economy, which forms a significant part of the $250 billion global industry. Through an innovative blend of academic learning and practical exposure, the course seeks to fill the skill gap by helping creators develop a structured understanding of branding, audience engagement, and content monetisation. Participants will be trained in areas such as personal branding, content strategy, multi-platform engagement, and the use of emerging technologies like generative AI to scale their creative output. The curriculum also covers brand partnerships, revenue models, and analytics-driven growth strategies. Academic and industry-led mentorship The programme will be jointly led by Dr. Falguni Vasavada and Prof. Siddharth Deshmukh, both MICA faculty members and experienced digital creators. They will combine academic principles with hands-on insights from the creator ecosystem. Adding a strong industry dimension, Viraj Sheth, Co-founder and CEO of Monk Entertainment, will serve as the programme’s industry expert. He will conduct two specialised masterclasses — Media Training for Digital Thought Leaders and Multi-Platform Content Distribution & Growth Strategy — focusing on authenticity, influence management, and content diversification. Paid internships with Monk Entertainment MICA also announced that five participants will receive a paid internship opportunity at Monk Entertainment’s Mumbai office, where they will gain real-world experience in creator management, brand partnerships, and digital marketing operations. Programme structure and key details The 25-week course will be conducted entirely online, enabling participants to pursue the programme alongside their current professional or creative commitments. The fee is set at ₹1,00,500 plus GST, with classes commencing on December 28, 2025. The curriculum features modules on platform algorithms, monetisation techniques, audience insights, and long-term career planning, supported by live sessions, mentorship, and practical assignments. MICA emphasised that in today’s digital era, true influence is measured not by follower count but by credibility, consistency, and meaningful impact. Source: Indian Express 

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