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Wednesday, June 24, 2026 7:12 AM

Digital Marketing

Jamia Millia Islamia Opens Applications for Short-Term AI and Digital Skill Courses

Jamia Millia Islamia (JMI) has announced the launch of a fresh batch of short-term, skill-oriented certificate courses focused on artificial intelligence, cyber security, and digital technologies. Applications are now open for the offline programmes, which aim to strengthen employability and entrepreneurial capabilities among students, job seekers, and aspiring entrepreneurs. The courses are being offered through the Centre for Innovation and Entrepreneurship (CIE) at JMI, in partnership with the Tech Mahindra Foundation. Delivered under the Smart Academy for Digital Technologies and Entrepreneurship, the programmes are designed to equip learners with practical, industry-relevant digital skills and a foundation in entrepreneurship. According to the university, the Smart Academy follows a blended approach that combines classroom instruction with hands-on training. Participants will receive mentoring from subject experts and gain exposure to real-world industry practices, enabling them to pursue roles in the digital economy or explore self-employment and startup opportunities. The newly introduced short-term courses include Digital Entrepreneurship, UI/UX Design, Advanced Digital Marketing, and AI-Driven Data Analysis. Each programme runs for a duration of three months and is open to candidates who have completed Class 12 or an equivalent qualification. In terms of fees, the Digital Entrepreneurship course is priced at Rs 3,050, while the UI/UX Design programme costs Rs 12,600. The Advanced Digital Marketing and AI-Driven Data Analysis courses are each available at a fee of Rs 10,500. JMI stated that the initiative is aligned with its broader objective of promoting innovation, skill development, and self-reliance, while preparing learners for opportunities in digital media, design, data analytics, and technology-driven services within India’s expanding digital and startup ecosystem. Source: Indian Express

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IIM Calcutta Launches Executive Programme on Strategic Marketing and AI Integration

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The Indian Institute of Management Calcutta (IIM Calcutta) has introduced a new executive education programme titled “Strategic Marketing for Leaders: Leveraging AI for Growth” in partnership with Emeritus. The 18-week online course is designed for mid to senior-level professionals seeking to harness artificial intelligence (AI) to drive innovation and growth in marketing. The programme addresses a growing demand for AI expertise in marketing sectors. Recent industry reports highlight this trend: According to the PwC Global CEO Survey 2024, 70% of Indian CEOs expect Generative AI to significantly impact value creation, particularly in marketing and customer experience. Additionally, EY’s report “The AIdea of India: 2025” reveals that 71% of Indian retailers plan to adopt Generative AI within the next year. IIM Calcutta, ranked fifth in India by the National Institutional Ranking Framework (NIRF) 2024 and accredited by global bodies including AMBA, EQUIS, and AACSB, will deliver the programme curriculum. Key learning areas include predictive analytics, generative AI applications in marketing, omnichannel strategy, customer journey mapping, and strategic planning involving branding, pricing, and performance marketing. The course features a combination of asynchronous video lectures and live sessions led by Professor Saravana Jaikumar from IIM Calcutta. Participants will engage with real-world case studies from brands such as Nike, Apple, and Southwest Airlines, along with simulations and a final capstone project to reinforce practical learning. As an added benefit, participants can attend an optional one-day networking and immersion event at the IIM Calcutta campus, providing valuable opportunities to interact with faculty, peers, and industry leaders. The programme targets graduates and diploma holders (minimum 10+2+3 education) working in marketing, digital marketing, consulting, business strategy, retail, FMCG, technology, ecommerce, and media sectors. It is especially relevant for those moving into strategic leadership roles or responsible for customer engagement and growth. Avnish Singhal, Executive Vice President and Head for India & APAC at Emeritus, commented, “This programme equips marketing leaders with the strategic insight and AI expertise needed to lead business transformation and innovation in today’s fast-changing landscape.” Interested professionals can find more information about the programme, enrollment process, fees, and deadlines on the official websites of IIM Calcutta and Emeritus. Source: IIM-C  

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