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Disney+ Hotstar

JioHotstar Dominates March 2025 Mobile OTT Viewership Charts: Nielsen Report

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JioHotstar—the unified streaming platform born from the merger of Disney+ Hotstar and JioCinema—has emerged as the top performer in mobile OTT viewership for March 2025, as per Nielsen’s latest Mobile Audience Measurement report. In the movie category, Salaar: Part 1 – Ceasefire, a high-octane pan-India action film streaming on JioHotstar, claimed the top spot among mobile viewers in India. It was trailed by Dragon, a Tamil comedy-drama available on Netflix. The report, based on user engagement across six leading platforms—Amazon Prime Video, JioHotstar, MX Player, Netflix, Sony LIV, and Zee5—provides an overview of mobile OTT consumption trends for the month. JioHotstar dominated the film section, with six titles making it to the top 10. These included Disney’s animated feature Mufasa: The Lion King and three Malayalam hits: Premalu, Ponman, and Aavesham. Also on the list was the Hindi romantic comedy Zara Hatke Zara Bachke, starring Vicky Kaushal and Sara Ali Khan. The platform also led the original series rankings, securing six out of the top 10 spots. MX Player’s Aashram and JioHotstar’s Thukra Ke Mera Pyaar topped the chart, underlining strong audience engagement with homegrown stories. In the non-original content category—comprising syndicated and catch-up TV content—JioHotstar continued its strong run. It placed among the top three platforms, with long-running Hindi TV dramas like Anupamaa and Yeh Rishta Kya Kehlata Hai, along with reality series MTV Roadies, driving viewership. Eight of the top 10 titles in this category were hosted on JioHotstar. The report also noted a surge in interest for international content, especially Korean dramas. Titles like When Life Gives You Tangerines on Netflix are gaining traction among Indian viewers, pointing to the growing demand for K-content. Western shows like Game of Thrones and Stranger Things also maintained their popularity, reaffirming India’s appetite for global entertainment. Overall, the March 2025 data highlights JioHotstar’s growing dominance in India’s mobile OTT landscape, with a strong foothold across films, original series, and non-original content categories. Source: Business Standard

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Mukesh Ambani: Disney Deal Ushers in New Era for India’s Entertainment Industry

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Reliance Industries Chairman Mukesh Ambani hailed the merger of media assets between Reliance and Walt Disney as a transformative moment for India’s entertainment sector. Speaking at the Reliance AGM, Ambani emphasized that the partnership marks the start of a new era by blending content creation with digital streaming, much like Reliance’s success with Jio and Retail. The deal, approved by the Competition Commission of India (CCI), combines Reliance’s media holdings, including TV18 and the Colors brand, with Disney’s assets, creating India’s largest media empire valued at over Rs 70,000 crore. The joint venture will house two major OTT platforms, Disney Hotstar and Jio Cinema, along with 120 television channels. Ambani highlighted that the combined media business would be a crucial growth center for the Reliance ecosystem, promising to deliver world-class digital entertainment to cater to diverse consumer tastes at affordable prices. “Our digital-first approach will deliver unparalleled content,” he added, underlining the potential of this venture to redefine India’s media landscape. The merger will see Reliance and its affiliates hold a 63.16% stake in the combined entity, while Disney will hold the remaining 36.84%. Reliance has committed to investing nearly Rs 11,500 crore into the venture to enhance its competitive edge against rivals like Sony and Netflix. Nita Ambani, wife of Mukesh Ambani, will chair the new joint venture, with Uday Shankar serving as Vice Chairperson. The CCI’s clearance of the merger followed adjustments proposed by both parties to the original transaction structure. Source: Business Standard

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Disney+ Hotstar to Offer Free Streaming of Pro Kabaddi League on Mobiles

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Disney+ Hotstar, a prominent broadcasting platform, has unveiled plans to offer free streaming of the upcoming season of the Pro Kabaddi League to mobile users in India, beginning on December 2, 2023. This decision is driven by the sport’s popularity, ranking second only to cricket in India. Sajith Sivanandan, the Head of Disney+ Hotstar India, expressed the goal of making Kabaddi accessible to a broader Indian audience, fostering stronger fan engagement. This move follows the success of their free mobile streaming during events like the Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. The Pro Kabaddi League’s tenth season will feature 12 competing teams in a 12-city caravan format, aiming to replicate the success of cricket tournaments that drew record viewership. Hotstar achieved a peak concurrency of 44 million viewers during the India-South Africa match, and expects similar success as the Pro Kabaddi League approaches its conclusion.

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Disney+ Hotstar Sets New Peak Concurrent Viewership Record During India vs. South Africa Cricket Match

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Digital concurrent viewership records were shattered during the India vs. South Africa cricket match when Virat Kohli achieved his 49th ODI century, tying with Sachin Tendulkar’s record. Disney+ Hotstar, the official streaming platform for the ongoing ICC Men’s Cricket World Cup, reached a peak of 44 million concurrent viewers during this game. The World Cup has consistently seen new peak concurrent viewership records, and Disney+ Hotstar is offering free mobile access to these matches, including the India vs. South Africa and India vs. New Zealand clashes, which drew 43 million and 44 million peak concurrent viewers, respectively. This is a significant shift, as Disney+ Hotstar had previously put cricket content behind a paywall for several years. The strategy to provide free access to cricket matches seems to be paying off for Disney+ Hotstar, as they continue to break their own records. Prior to the ICC Cricket World Cup, JioCinema set a record with 32 million viewers during the Indian Premier League final between the Chennai Super Kings and Gujarat Titans. Sajith Sivanandan, Head of Disney+ Hotstar India, expressed gratitude for the unwavering support of users and their passion for cricket streaming. The platform is excited to see where this support takes them as the tournament progresses. Media experts believe that the growing popularity of streaming for sports events is due to the convenience of watching matches on mobile devices. As smartphone usage increases, digital viewership for cricket is expected to rise further. Disney+ Hotstar is also encouraging viewers to purchase subscriptions to enjoy ad-free entertainment content, although even premium subscribers will see ads during live sports broadcasts. To enhance the viewing experience, Disney+ Hotstar has collaborated with the International Cricket Council (ICC) to introduce MaxView, allowing cricket enthusiasts to watch matches in a vertical mode (9×14 portrait view). According to BARC data for the All India 2+ audience, the India vs. New Zealand match had 80 million peak concurrent viewers on Disney Star channels and Doordarshan, surpassing the 75.5 million viewers for the India vs. Pakistan match. Disney Star claims that the total viewership for the live broadcast of the World Cup has exceeded 400 million viewers for the first 26 matches. The TV viewership specifically for Disney Star channels in the All India 2+ audience is reported at 310 million.

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