ArdorComm Media Group

Sunday, July 13, 2025 3:48 PM

Entertainment

Vodafone Idea Launches Vi Movies and TV App for Comprehensive Entertainment

Vodafone Idea has unveiled a new all-in-one entertainment app, catering to the telco’s subscribers with a plethora of over-the-top (OTT) content and live TV. The app boasts access to more than 13 OTT platforms and over 400 live TV channels, complemented by complimentary access to various content libraries. Priced at Rs 202 for prepaid users and Rs 199 for postpaid users, the subscription to the app aims to streamline the viewing experience by offering one subscription for multiple platforms. Dubbed as Vi Movies and TV, the app provides access to leading OTT platforms like Disney+ Hotstar, SonyLiv, Manorama Max, NammaFlix, Klikk, Chaupal, and Playflix, among others. Additionally, users can enjoy access to TV channels such as Discovery, Aaj Tak, Republic Bharat, ABP, and India Today, along with complimentary content libraries from Shemaroo and Hungama. Accessible across smartphones, smart TVs, and the web, the app enables users to simultaneously stream two content feeds on all OTT platforms. Avneesh Khosla, Chief Marketing Officer at Vi, highlighted the significance of the app in today’s content landscape, stating, “India is watching content like never before – multiple formats, multiple subscriptions, and multiplying hours on the screen every day. However, this unlimited choice also brings fatigue and complexity. We take immense pride in announcing Vi Movies & TV – one app, one subscription with the best of OTTs and TV content. We are committed to providing an entertaining experience to our consumers by empowering them to access entertainment in a simple, affordable, and accessible way. We will soon add new partners and more curated options for ease of choice for our viewer.” With its comprehensive offering and user-friendly interface, Vi Movies and TV app aims to redefine the entertainment experience for its subscribers, providing them with a seamless and engaging platform to enjoy their favorite content.

Vodafone Idea Launches Vi Movies and TV App for Comprehensive Entertainment Read More »

Zee Entertainment Launches 18 South Asian Channels on YouTube TV for Diverse US Audience

Zee Entertainment has made a significant move in the digital space by launching 18 South Asian channels on YouTube TV, catering to the diverse audience in the United States. This collaboration aims to meet the evolving content preferences of the expanding South Asian population in the US. The ‘Zee Family’ package offers a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States. This partnership between Asia TV USA and YouTube TV marks a milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi, etc. The lineup includes flagship channels like Zee TV along with 17 additional ZEE channels, covering a variety of languages such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others. Punit Misra, president of content and international markets at Zee Entertainment Enterprises, highlights the significance of the U.S. market within ZEE’s global strategy. He emphasizes the commitment to fulfilling the evolving content preferences of the expanding demographic in the US, providing viewers with a vast repertoire of rich, multi-lingual content from India. Ashok Namboodiri, CBO for International Business at Zee Entertainment Enterprises, underscores the importance of the partnership with YouTube TV in realizing growth objectives in the U.S. market. The collaboration ensures the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV. Overall, the launch of these 18 South Asian channels on YouTube TV signifies a strategic move by Zee Entertainment to cater to the diverse cultural and linguistic preferences of the South Asian diaspora in the United States, enriching the viewing experience for consumers nationwide.

Zee Entertainment Launches 18 South Asian Channels on YouTube TV for Diverse US Audience Read More »

Reliance JioCinema Secures Exclusive Deal with Pokemon for Extensive Children’s Content Offering in India

Reliance JioCinema, the entertainment division of India’s Reliance, has entered into an agreement with The Pokemon Company to feature children’s shows and movies on its platform, sources familiar with the deal revealed. This move is part of Reliance’s strategy to enhance its content library in the face of increasing competition from streaming rivals like Walt Disney Co in the domestic market. The recently signed deal designates JioCinema’s streaming app as the “exclusive” India platform partner for over 1,000 episodes and approximately 20 movies from the popular Japanese anime series Pokemon. Financial details of the agreement were not disclosed. To broaden the appeal of the content, the shows and movies will be dubbed into three Indian languages. Pokemon, a global multimedia franchise with a substantial market presence in trading cards, games, TV shows, and movies, is partnering with Viacom18, the entertainment joint-venture of Indian billionaire Mukesh Ambani that operates JioCinema. Despite requests for comments, Viacom18 and The Pokemon Company, owned by Nintendo and its affiliates, did not respond. This collaboration is part of Ambani’s broader effort to expand Reliance’s presence in the Indian streaming market, which is projected to reach a value of $7 billion by 2027 according to research firm Media Partners Asia. While JioCinema competes with streaming giants like Netflix and Amazon, its recent focus has been on challenging Disney’s Hotstar app, particularly by offering free streaming of cricket matches. As part of this content expansion, JioCinema is set to introduce approximately 3,000 hours of children’s content, including productions from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. These additions will be facilitated through Viacom18’s existing content agreements or integration with its other streaming platform, Voot Kids, which has been discontinued. Notably, although some Pokemon content was previously available on Voot, the new partnership with JioCinema represents a more extensive collaboration. In May, JioCinema announced a multi-year partnership with NBCUniversal, which confirmed that “kids and family programming,” including content from DreamWorks, was part of the agreement. Entertainment One, Animaccord, and Cartoon Network Studios did not respond to requests for comments. Additionally, in April, Viacom18 secured a deal with Warner Bros Discovery Inc. to bring more Hollywood and international content, such as popular series “Succession” and “Game of Thrones,” to JioCinema.

Reliance JioCinema Secures Exclusive Deal with Pokemon for Extensive Children’s Content Offering in India Read More »

Box Office Set to Break Records in 2023, Aiming to Cross ₹12,000 Crore Mark

Box-office collections in 2023 are on track to exceed ₹12,000 crore, according to the latest report from Ormax Media. The total box-office earnings for the first nine months of this year have reached ₹8,798 crore, marking a 6% increase over the same period in 2022. This year is anticipated to become the highest-grossing ever, with the potential to cross the ₹12,000-crore milestone, primarily due to the upcoming releases of movies like Tiger 3, Salaar, and Dunki. In 2022, the gross box-office collection amounted to ₹10,637 crore, as reported in a previous joint study by GroupM-Ormax Media. Shah Rukh Khan’s film “Jawan” emerged as the most successful movie of the year, raking in ₹733 crore, followed by “Pathaan” with ₹646 crore. “Gadar 2” was the only other film to surpass ₹500 crore, with earnings of ₹614 crore. Additionally, “Jailer” and “Adipurush” managed to collect ₹397 crore and ₹331 crore, respectively. Box office success continued in 2023, with movies released in September generating ₹13.53 crore, marking the fourth month this year to surpass the ₹1,000-crore mark. The month of August witnessed the highest box office collections, with earnings totalling ₹1,610 crore. Notably, gross box-office collections for January and June reached ₹1,388 crore and ₹1,073 crore, respectively.

Box Office Set to Break Records in 2023, Aiming to Cross ₹12,000 Crore Mark Read More »