-By ArdorComm News Network
March 23, 2024
Zee Entertainment has made a significant move in the digital space by launching 18 South Asian channels on YouTube TV, catering to the diverse audience in the United States. This collaboration aims to meet the evolving content preferences of the expanding South Asian population in the US.
The ‘Zee Family’ package offers a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States. This partnership between Asia TV USA and YouTube TV marks a milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi, etc.
The lineup includes flagship channels like Zee TV along with 17 additional ZEE channels, covering a variety of languages such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.
Punit Misra, president of content and international markets at Zee Entertainment Enterprises, highlights the significance of the U.S. market within ZEE’s global strategy. He emphasizes the commitment to fulfilling the evolving content preferences of the expanding demographic in the US, providing viewers with a vast repertoire of rich, multi-lingual content from India.
Ashok Namboodiri, CBO for International Business at Zee Entertainment Enterprises, underscores the importance of the partnership with YouTube TV in realizing growth objectives in the U.S. market. The collaboration ensures the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV.
Overall, the launch of these 18 South Asian channels on YouTube TV signifies a strategic move by Zee Entertainment to cater to the diverse cultural and linguistic preferences of the South Asian diaspora in the United States, enriching the viewing experience for consumers nationwide.