ArdorComm Media Group

Saturday, November 1, 2025 4:21 AM

GST Council

GST on Premium TVs Cut to 18%: A Game-Changer for Media, Entertainment, and OTT

At its 56th meeting, the GST Council delivered a festive-season boost to consumers and the electronics industry. Finance Minister Nirmala Sitharaman announced that starting September 22, all televisions above 32 inches will now attract 18% GST, down from 28%. This tax relief significantly reduces the cost of premium LED, Smart, and 4K TVs, making them more accessible to middle-class households and potentially reshaping the way Indians consume content across TV and OTT platforms. Bigger TVs, Lower Prices Previously, larger televisions were categorized as luxury items, putting them out of reach for many. With the revised GST slab, prices will drop noticeably. For example, a 40-inch smart TV priced at ₹22,000 earlier attracted ₹6,160 in tax, pushing the final price to ₹28,160. Under the new rate, the tax is just ₹3,960, bringing the final price down to ₹25,960 — a saving of ₹2,200. Boost for Consumer Electronics and Manufacturing The tax cut not only makes large-screen TVs more affordable but also encourages upgrades from smaller sets. Industry experts say this will spur sales during the festive season, particularly Diwali, while helping manufacturers by reducing supply-chain distortions and improving profitability through input tax credits. Increased demand is expected to stimulate fresh investments in production capacity. Connected TVs to Drive OTT Adoption As larger smart TVs become mainstream, they are set to accelerate the growth of Connected TV (CTV) viewership. With built-in streaming capabilities, households will have easier access to platforms like Netflix, Amazon Prime Video, Disney+ Hotstar, and others. The shift toward bigger screens is expected to drive subscription growth and normalize high-quality OTT viewing as part of everyday entertainment. Advertising Opportunities on the Rise The ripple effect will also benefit advertisers. With more viewers consuming content on CTVs, brands gain opportunities for targeted, interactive ad campaigns. This creates a strong incentive for the advertising ecosystem, further boosting the revenue potential of streaming platforms. A Win-Win for Consumers and the Media Sector Overall, the GST cut on premium TVs is poised to be a triple win—consumers enjoy affordable upgrades, manufacturers see higher demand and investment opportunities, and the media & OTT sector benefits from increased viewership, subscriptions, and advertising growth. Source: TOI  

GST on Premium TVs Cut to 18%: A Game-Changer for Media, Entertainment, and OTT Read More »

GST Council Unveils New 5% and 18% Tax Slabs, Effective September 22

In a landmark move, the GST Council in its 56th meeting, chaired by Finance Minister Nirmala Sitharaman, approved a simplified tax structure by removing the 12% and 28% slabs. The new framework will now feature two primary slabs of 5% and 18%, along with a special 40% bracket for luxury and sin goods. The revised rates will come into force from September 22. The marathon meeting, which lasted over 10 hours, saw the Centre and states reaching a consensus on rationalisation. West Bengal Finance Minister Chandrima Bhattacharya pegged the estimated revenue loss from this restructuring at ₹47,700 crore, while Uttar Pradesh Finance Minister Suresh Khanna noted that the final tax incidence on demerit goods could still see further review. Speaking to the press, Sitharaman highlighted that the reforms prioritise the middle class and common man. Daily-use products such as hair oil, soaps, shampoos, toothbrushes, toothpaste, bicycles, kitchenware, and tableware will now attract a 5% rate. Items reduced from 5% to nil tax include UHT milk, paneer, chena, and all varieties of Indian breads. Several food and FMCG items like namkeen, sauces, pasta, noodles, chocolates, coffee, butter, ghee, preserved meat, cornflakes have been brought down to 5%. Goods earlier taxed at 28%—including air conditioners, larger television sets, dishwashers, small cars, and motorcycles up to 350 cc—will now fall under the 18% bracket. The highest GST category of 40% will be applicable to products like cigarettes, gutka, chewing tobacco, bidis, zarda, paan masala, and certain sugary or caffeinated beverages including carbonated drinks and fruit-based fizzy beverages. Prime Minister Narendra Modi welcomed the move, calling it a step towards ease of living. He said the decision, made jointly by the Centre and states, will significantly benefit farmers, MSMEs, the middle class, women, and youth. During my Independence Day Speech, I had spoken about our intention to bring the Next-Generation reforms in GST. The Union Government had prepared a detailed proposal for broad-based GST rate rationalisation and process reforms, aimed at ease of living for the common man and… — Narendra Modi (@narendramodi) September 3, 2025 Hon’ble Prime Minister Shri @narendramodi announced the Next-Generation GST Reforms in his Independence Day address from the ramparts of Red Fort. Working on the same principle, the GST Council has approved significant reforms today. These reforms have a multi-sectoral and… pic.twitter.com/NzvvVScKCF — Nirmala Sitharaman Office (@nsitharamanoffc) September 3, 2025 Source: India TV Photo Credit: PTI

GST Council Unveils New 5% and 18% Tax Slabs, Effective September 22 Read More »

Cable TV Operators Seek GST Cut to 5% Amid Rising Costs

The All India Digital Cable Federation (AIDCF) has urged Finance Minister Nirmala Sitharaman to lower the goods and services tax (GST) on cable television services from 18% to 5%, citing mounting financial stress and rising consumer bills. In its appeal, the federation argued that such a move would not only align with Prime Minister Narendra Modi’s vision for GST reforms but also ensure affordable access to television services for millions of households across India. According to AIDCF, cable TV currently reaches more than 64 million homes and sustains around 1–1.2 million jobs. However, the sector is struggling with steep hikes in broadcaster tariffs, shifting consumer preferences, and growing competition from unregulated OTT platforms. “Satellite channel prices have spiked by nearly 600% in recent years, causing a 35–40% surge in monthly consumer bills. A GST cut would help ease this burden and maintain affordability,” said Manoj P. Chhangani, Secretary General of AIDCF. The federation highlighted that the industry, made up of 852 multi-system operators and about 1.6 lakh local cable operators—most of them small entrepreneurs in towns and villages—is under severe liquidity pressure. A lower GST rate, it said, would help sustain operations, curb subscriber churn, and enable investment in broadband services, complementing the government’s Digital India initiative. Representing over 60% of India’s cable TV market, AIDCF has requested that the demand be considered at the 56th GST Council meeting scheduled for September 3–4 in New Delhi. The council is also reviewing a proposal to simplify the GST structure by merging the current four-tier system (5%, 12%, 18%, 28%) into two slabs—5% and 18%. Source: Economic Times  

Cable TV Operators Seek GST Cut to 5% Amid Rising Costs Read More »

GST Collection on Health, Life Insurance Services Reaches ₹16,398 Crore in FY24

The Union Government’s Goods and Services Tax (GST) revenue from healthcare and life insurance services reached ₹16,398 crore in FY24, marking a massive 680% increase from ₹2,101 crore in FY20, according to Minister of State for Finance Pankaj Chaudhary’s written reply in the Lok Sabha on Monday. However, collections for FY24 saw a slight dip compared to ₹16,770 crore in FY23. Current GST Rates and Exemptions: GST on health insurance services is levied at 18%. Exemptions are provided for specific schemes like Rashtriya Swasthya Bima Yojana (RSBY), Universal Health Insurance Scheme, Jan Arogya Bima Policy, and Niramaya Health Insurance Scheme, targeting economically weaker sections and differently abled individuals. Demands for GST Rate Reduction: The figures come amidst rising demands from stakeholders, including state governments, to reduce GST rates on health and life insurance premiums. Group of Ministers (GoM) on Health Insurance: Bihar Deputy Chief Minister and Finance Minister Samrat Choudhary has been appointed convenor of a Group of Ministers (GoM) tasked with addressing GST issues related to health insurance. The GoM is set to submit its report to the GST Council at its next meeting in Jaisalmer on December 21, 2024. Chaudhary noted that the GST Council, during its 54th meeting in September 2024, recommended forming the GoM after extensive deliberations on the matter. GST on Education Services: In a related update, GST revenue from non-exempted education services, such as commercial training and coaching, rose by 67% over the past three years. FY24 collection: ₹4,792.40 crore FY22 collection: ₹2,859.49 crore Notably, printed books, Braille books, newspapers, journals, and children’s picture books continue to attract nil GST, reinforcing the government’s commitment to making education more accessible. The GST Council’s upcoming meeting and the GoM’s recommendations will be crucial in determining whether these rates undergo revision to balance fiscal objectives with stakeholder concerns. Source: Business Standard Photo Credit: Business Standard

GST Collection on Health, Life Insurance Services Reaches ₹16,398 Crore in FY24 Read More »