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Tuesday, September 22, 2026 9:28 AM

India Tech

Eros Innovation Launches Cultural AI Platform Across 34 Languages

Eros Innovation has officially unveiled its Cultural AI Platform, introducing what it describes as the world’s first artificial intelligence ecosystem built to understand, preserve, and express culture across languages and digital experiences. Initially showcased at the IndiaAI Impact Summit in February 2026, the platform is now live in 34 global languages. At its core are two proprietary technologies—Eros LCVM (Large Cultural Voice Model) and Eros Persona AI—which together form the foundation of a new category the company calls “Cultural AI.” Unlike traditional AI models that primarily focus on language processing and content generation, the Cultural AI Platform is designed to capture cultural context, emotional expression, identity, and performance nuances. Eros says its LCVM technology can generate performances lasting up to five minutes while maintaining voice consistency, accurate lip-syncing, emotional depth, and cultural authenticity across multiple languages. The platform is powered by a rights-cleared dataset comprising more than 11,000 films and over 100,000 characters. It integrates multilingual voice generation, music creation, storytelling, character performance, and persistent digital identities within a unified AI architecture. Accessible through the Eros Universe Super App, the ecosystem enables creators to build, animate, and engage with culturally intelligent digital personas. The platform consists of five interconnected layers: Eros LCM for cultural intelligence and storytelling, Eros LCVM for voice, music, and performance generation, Eros Persona AI for persistent digital identities, Eros Creator for enterprise and creator tools, and Eros Universe as the consumer-facing distribution platform. The company emphasized that all AI-generated Personas are fictional identities and are not intended to replicate or represent real-world actors, performers, or public figures. Commenting on the launch, Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said the platform is the result of years of research focused on building AI systems capable of understanding culture rather than merely processing language. Founder and Chairman Kishore Lulla described LCVM as a significant step toward advancing India’s sovereign AI vision, calling it the voice layer that enables cultural intelligence to be experienced across 34 languages. The platform was formally launched by S. Krishnan, Secretary, Ministry of Electronics and Information Technology (MeitY), who highlighted the importance of developing AI technologies that preserve linguistic diversity, cultural heritage, and creative traditions as India strengthens its sovereign AI capabilities. Source: ANI

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India Hosts AI Impact Summit in New Delhi, Welcomes Global Leaders and Tech Titans

India has kicked off the five-day AI Impact Summit in New Delhi, bringing together world leaders, policymakers and top technology executives to deliberate on pressing issues such as job displacement, child safety, regulation and the future of artificial intelligence. Prime Minister Narendra Modi inaugurated the summit, describing it as a milestone in India’s rapid progress in science and technology. In a post on X, he said the event highlights both the nation’s technological advancement and the potential of its youth. The summit aims to chart a “shared roadmap for global AI governance and collaboration.” Organisers have billed this as the largest edition of the summit so far, with an expected 250,000 participants, including 20 heads of state and 45 ministerial delegations. Among the prominent leaders expected to attend are French President Emmanuel Macron and Brazilian President Luiz Inácio Lula da Silva. The event has also drawn major figures from the global technology industry, including Sundar Pichai of Google, Sam Altman of OpenAI, Cristiano Amon of Qualcomm, Brad Smith of Microsoft, and Yann LeCun, Executive Chairman of AMI Labs. However, the opening day was marred by criticism as attendees reported overcrowding, long queues and organisational confusion. According to delegates quoted by Reuters, unclear instructions and sudden security clearances ahead of high-level arrivals left many scrambling to retrieve belongings. Poor signage and limited seating further compounded the disarray, while some speakers reportedly awaited confirmation of their sessions. Despite early logistical challenges, the summit arrives at a pivotal moment for AI governance. As generative AI tools and advanced systems reshape industries from healthcare to defence and climate modelling, governments worldwide are grappling with how to balance innovation with safety and regulation. Previously hosted in France, the United Kingdom and South Korea, the summit has expanded from a narrowly focused safety forum into a broad-based platform addressing economic growth, ethics, sustainability and international cooperation. India, the world’s most populous country and one of the fastest-growing digital markets, sees the summit as an opportunity to position itself as a bridge between advanced economies and the Global South. Officials point to India’s experience in building large-scale digital public infrastructure—such as digital identity and payment systems—as a model for scaling AI solutions affordably and inclusively. Union Minister for Electronics and Information Technology Ashwini Vaishnaw said the vision is to ensure AI serves “inclusive growth and a sustainable future.” The summit revolves around three broad themes — “people, progress, planet” — and is expected to conclude with a nonbinding declaration outlining shared goals for AI development rather than a formal political agreement. Source: Aljazeera

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