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Wednesday, March 4, 2026 6:15 PM

media and entertainment industry

Noida Film City to Host World’s Largest Integrated Content Creators’ Incubation Ecosystem

Noida Film City is poised to emerge as a global hub for the creator economy with plans to establish the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem. Announced in line with the vision articulated in the Union Budget 2026, the initiative underscores India’s ambition to lead the next wave of global creative innovation. Filmmaker Boney Kapoor said the proposed ecosystem will be a first-of-its-kind platform designed not just for learning, but for enabling creators to build sustainable careers. The initiative aims to support creators in developing original intellectual properties (IPs), launching scalable creative ventures, and accessing global markets. Conceived as a comprehensive incubation-to-production framework, it will cater to the full creative spectrum—from feature films and OTT productions to new-age digital formats such as vertical storytelling and short-form episodic content. Located within the Bayview Bhutani Film City in Noida, the ecosystem will bring together a diverse community of creators, including filmmakers, digital influencers, gamers, musicians, podcasters, and storytellers. By housing multiple creative disciplines under one roof, the project is expected to drive collaboration, accelerate innovation, and enable creators to monetize content across international platforms. The Film City will be equipped with cutting-edge studios, advanced technology infrastructure, structured incubation labs, and mentorship programmes led by industry veterans and cinematic icons. With thoughtfully designed and visually distinctive production spaces, it is set to become a landmark destination for global content creation. The initiative aligns with the government’s Make in India and Viksit Bharat vision, while opening new avenues for employment, economic growth, and global visibility for India’s rapidly expanding creator community. Source: Economic Times

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Global Media & Entertainment Industry to Reach $3.5 Trillion by 2029: PwC Forecast

According to PwC’s latest Global Entertainment & Media Outlook 2025–29, the worldwide media and entertainment (M&E) sector is set to hit $3.5 trillion in revenues by 2029, up from $3 trillion in 2024. The industry is projected to grow at a compound annual growth rate (CAGR) of 3.7%, outpacing global economic growth but still trailing the more aggressive expansion seen before the pandemic. Advertising to Power Industry Expansion A major driver behind this growth will be advertising, which is forecasted to rise at a healthy 6.1% CAGR. As traditional subscription-based and paid content models experience saturation—especially in more developed markets—advertising is expected to take centre stage, increasingly fueled by digital innovations and AI. Digital ad formats currently account for 72% of all advertising revenue and are projected to rise to 80% by 2029. This shift is being bolstered by new technologies like AI-driven targeting and hyper-personalisation, especially in areas such as retail search advertising and in-game ads. Connected TV and AI-Led Disruption One of the standout trends highlighted in the report is the rapid transformation in the connected TV advertising space. In 2020, connected TV accounted for just 5.9% of traditional broadcast TV ad revenues. By 2024, this figure surged to 22%, and PwC estimates that by 2029, it will climb to $51 billion—equivalent to 45% of traditional broadcast ad revenue. The fusion of AI and personalised digital content delivery is expected to accelerate this trend further. Connectivity Still Dominates, but Gap Narrows Despite the advertising boom, connectivity remains the M&E industry’s largest revenue contributor. This segment is forecasted to generate $1.3 trillion by 2029, driven largely by mobile internet services. However, with the faster growth of digital ad revenues, the gap between connectivity and advertising spend is likely to narrow in the coming years. Strong Growth in Gaming and Cinema Video gaming is another sector poised for significant expansion. Revenues from the gaming industry are expected to reach close to $300 billion by 2029, growing at a CAGR of 5.7%. Meanwhile, the global box office is projected to climb from $33 billion in 2024 to $41.5 billion in 2029, signaling a rebound in theatrical entertainment. A Changing Landscape Ahead While macroeconomic headwinds and tight consumer spending may temper growth in some areas, PwC’s outlook suggests that innovation, digital transformation, and evolving consumer habits—particularly in ad-supported models—will redefine the M&E industry by 2029. Source: PwC

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